СМИ как фактор «мягкой силы» США
The article focuses on the new understanding in the system of international relations of mass media as the independent actors of world politics possessing its own soft power and the ability to influence soft power by other actors.
The article is devoted to describing the current language and media situation in Kazakhstan. The author focuses on the status of the Russian language, Russian speaking and Russian mass media as soft power instruments of Russian foreign policy in the post-Soviet space. The national language and information policies aimed at limiting Russia's influence is also considered.
Foreign policy uses a wide range of soft power policy instruments and models. It is thus useful to identify the best practices, key tools and approaches that ensure the sustainability and coherence of policy, as well as the connecting elements that allow a country to coordinate its foreign policy actions. This article analyzes the experience of China, the United States, Germany, the United Kingdom and the European Union in five areas: the promotion of language and culture; cooperation in the fields of education, science and technology; business relations; public diplomacy; and official development cooperation. The article is based on the expert survey conducted by National Research University Higher School of Economics in December 2013. The sample includes experts of the international relations engaged in Russian foreign affairs, as well as development cooperation. The results of the expert survey allowed to identify the tools ensuring the most impact and best application of soft power in various socioeconomic and political conditions. The identified tools are structured into a system of interconnected organizational forms with five areas or clusters of influence. Key institutions acting in the five areas constitute the centres of sustainability of the respective clusters. Structural cohesion is ensured by connecting elements such as regulatory frameworks, resources, coordination mechanisms, visa regimes, and communication and public relations.
The first in-depth analysis of media &cosmopolitanism that engages critically with existing theories and addresses new case studies in order to question the tendency of a number of scholars to reproduce the fallacies of globalisation research by viewing the relationship between cosmopolitanism and media from an almost exclusive Western perspective;
We address the external effects on public sector efficiency measures acquired using Data Envelopment Analysis. We use the health care system in Russian regions in 2011 to evaluate modern approaches to accounting for external effects. We propose a promising method of correcting DEA efficiency measures. Despite the multiple advantages DEA offers, the usage of this approach carries with it a number of methodological difficulties. Accounting for multiple factors of efficiency calls for more complex methods, among which the most promising are DMU clustering and calculating local production possibility frontiers. Using regression models for estimate correction requires further study due to possible systematic errors during estimation. A mixture of data correction and DMU clustering together with multi-stage DEA seems most promising at the moment. Analyzing several stages of transforming society’s resources into social welfare will allow for picking out the weak points in a state agency’s work.