Интенциональность: структура и семантические эквиваленты
This article advances the idea of cultural and individual values being connected to each other not directly, but through the consciousness and activity, which presupposes the integral unity of cultural-historic methodological approach and the activity methodological approach in psychological researches. Activity effects mainly on forming of the consciousness and personality: it underlies them. In the cultural-historic approach such basis, in a way, a unit of analysis of consciousness and personality, is a value-oriented experience. The necessity of integration of the activity approach with cultural-historic approach lies in the integral ontology of psyche, behavior, activity, experience, sense, consciousness, personality, culture and its values.
This collection of articles includes papers based on materials of reports, delivered at the International scientific and practical seminar "Media texttas poliintentional system" ( December 7-8, 2011, the Higher school of journalism and mass communications of St. Petersburg State University). All presented works are devoted to a key practice of media speech to a problem directly connected with formation of communicative competence of the journalist, PRexchange and the advertisement maker, therefore with development of the contents and a technique of teaching at journalism faculties. The edition is addressed to experts in media linguistics, high school teachers, students of the corresponding specialties, specialists in public relations and advertizing.