Стратегические группы на рынке бизнес-образования: предпосылки формирования и подходы к классификации
The article addresses the problem of identifying strategic groups on business education market. The authors provide a systematic review of publications on the topic. The object of the research is the developed markets of business education in the USA and Western Europe, the subject of the research is the groups of relatively homogeneous educational institutions that demonstrate similar strategic behaviour (strategic groups). For researchers, dividing market participants into strategic groups is the basis for identifying efficiency factors in the respective groups, and for heads of educational institutions and market regulators, it is a prerequisite for constructing meaningfully interpreted rankings and business school ratings. The purpose of the work is to identify the trends in changes of business-schools grouping approaches and the factors underlying such groupings. The findings reveal a shift in the emphasis from the characteristics of educational programs offered by schools to the positioning of schools in a wide social and educational environment. With the growing level of strategic analysis, the topic discussed remains fragmented and only partly covers business education markets.