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Article

Метод процедурной риторики для анализа трансмедийных произведений

Наука телевидения. 2019. Т. 15. № 3. С. 147-168.
Миловидов С. В.

The article analyzes the methodology of procedural rhetoric (I. Bogost) as applied to transmedia storytelling, making it possible to detect its specific network characteristics. With the development of digital technologies, the perception of transmedia works changes from narrative reception to interaction with the space. In this regard, a problem emerges associated with perception and analysis of such practices possessing spatial characteristics, since the traditional (i.e. linguistic) approach appears to have limited applicability and does not allow to research these objects in their entirety. To research this space constructed in users’ practices within the framework of procedural rhetoric, it is proposed to analyze individual operations (actions of a transmedia project participant) and map the resulting operational chains. Therefore, a vast array of data is created, combining all elements of a transmedia work into a single space, regardless of media format or media platform they are presented in...