РОССИЙСКИЙ РЫНОК ЭЛЕКТРОМОБИЛЕЙ: СДЕРЖИВАЮЩИЕ ФАКТОРЫ И ПЕРСПЕКТИВЫ РАЗВИТИЯ
The study answers the following questions: Are Russian consumers ready to buy electric cars;
What factors motivate consumers to buy electric cars; What factors limit the development of
the electric car market in Russia; What market niches for electric vehicles have high prospects
for growth? The study was based on expert interviews and mass consumer surveys in 2019.
Russian cloud service market has a huge potential for growth but it is less surveyed as compared to developed countries markets. Small and medium sized businesses (SMBs) provide a substantial demand for cloud services since traditional and expensive IT-solutions are less available for them. Thus, SMBs are of particular interest for researchers in the field.
Conduct a segmentation analysis of Russian cloud service market and explain cloud services preferences of each segment.
From empirical study of 67 SMBs authors conducted analysis of Russian cloud services market by dividing it into segments with factor and cluster analysis methods.
Based on collected data authors divided Russian cloud service market into three segments of companies. “Traditional” segment prefers simplicity and economy and shows small interest in remote work while adopting cloud services. “Transition” segment is highly oriented to remote work but has a lack of interest in stability of cloud services. ”Mobile” segment is interested in stable remote work along with functionality and availability of technical service from provider. That segment also shows small interest in simplicity of cloud services.
Conclusions and Relevance
Our findings might be a foundation for the future evaluation of Russian market attractiveness and strategy development of cloud services providers.
The compendium of articles presented at the fifth international conference of young scientists, organized by the Center of Energy Studies, IMEMO RAS and Faculty of International Energy Business of Gubkin Russian State University of Oil and Gas (NRU), focuses on the complex and multidimensional processes of world energy restructuring. Of special interest are the articles from the young scholars of Center of Energy Studies, IMEMO RAS and Gubkin Russian State University of Oil and Gas Base Chair at IMEMO, covering the world oil market developments, transport electrification, LNG market development and China’s and India’s gas market restructuring.
The article analyzes the main consumer characteristics of electric vehicles: mileage on a single charge, the availability of charging stations, the cost of ownership and estimated the price competitiveness of passenger electric cars in the USA.
The compendium of articles presented at the sixth international conference, organized by the Center of Energy Studies, IMEMO RAS and Faculty of International Energy Business, Gubkin Russian State University (NRU) of Oil and Gas covers complex and multidimensional processes of world energy restructuring. Of special interest are the articles of scholars of the Center of Energy Studies, IMEMO RAS and Gubkin Russian State University of Oil and Gas Base Chair at IMEMO, that focuses on the electrification of road transport, energy transition in Germany, restructuring of natural gas sector in India and Brazil and Russia’s cooperation with foreign countries in energy sphere.
In the US, given the federal tax deduction, the cost of owning an electric vehicle becomes comparable to the cost of owning a traditional car.
The paper presents the results of neuromarketing research based on the use of neurophysiological and survey methods that are aimed to identify differences in perception of dynamic advertising content for food and non-food product categories. The role of sensory sensations in consumer behavior and the potential of neurophysiological marketing tools to observe sensory effects on the consumer are considered. The results of an empirical study conducted in the laboratory of the Neurotrend company present data on the respondents’ perception of present-day commercials. To identify differences in the perception of dynamic advertising content for the categories of food and non-food products, indicators based on neurophysiological marketing research methods (electroencephalogram records, vegetative reactions and eye movement data), as well as respondents’ evaluations of advertising materials and advertised products, were used. The most strongest contrast in respondents’ perception of food and non-food advertising were obtained in terms of Interest. This neuromarketing indicator reflects an intellectual-emotional process, i. e. a motivational state that encourages cognitive activity. The study confirms that neurophysiological methods allow us to identify differences in perception of advertising materials. This indicates the importance of sensory sensations in shaping the general consumer perception as well as prospects of neuromarketing technologies as a way to overcome a number of limitations inherent in traditional consumer research methods. The obtained results form the basis for further research, including models unveiling the dependence of the neurophysiological response on the sensory profile of the product.
The number of electric vehicles in the world exceeded 2 million units in 2016, the main markets are the US and China. An analysis of the progress of electric vehicles in the largest markets will allow us to assess the prospects for the consumption of petroleum fuels in transport.
The paper examines the structure, governance, and balance sheets of state-controlled banks in Russia, which accounted for over 55 percent of the total assets in the country's banking system in early 2012. The author offers a credible estimate of the size of the country's state banking sector by including banks that are indirectly owned by public organizations. Contrary to some predictions based on the theoretical literature on economic transition, he explains the relatively high profitability and efficiency of Russian state-controlled banks by pointing to their competitive position in such functions as acquisition and disposal of assets on behalf of the government. Also suggested in the paper is a different way of looking at market concentration in Russia (by consolidating the market shares of core state-controlled banks), which produces a picture of a more concentrated market than officially reported. Lastly, one of the author's interesting conclusions is that China provides a better benchmark than the formerly centrally planned economies of Central and Eastern Europe by which to assess the viability of state ownership of banks in Russia and to evaluate the country's banking sector.
The paper examines the principles for the supervision of financial conglomerates proposed by BCBS in the consultative document published in December 2011. Moreover, the article proposes a number of suggestions worked out by the authors within the HSE research team.
портовый менеджмент, показатели деятельности, анализ эффективности, система учета, распределение издержек, методы анализа деятельности портовой системы
At present many industries reveal tendency for setting up of vertically integrated companies (VIC) the structure of which unites all technological processes. This tendency proved its efficiency in oil industry where coordination of all successive stages of technological process, namely, oil prospecting and production -oil transportation - oil processing - oil chemistry - oil products and oil chemicals marketing, is necessary. The article considers specific features of introduction of "personnel management" module at enterprises of oil and gas industry.
vertically integrated companies; personnel management