Эмпирический анализ и проектирование коммуникационного ландшафта социальных проектов
The article contains the results of an empirical study devoted to the development of a universal management tool in the field of interaction with such social projects stakeholders as investors and project managers. The management tool is presented in the form of a reference model of the communication landscape with methodological recommendations for its use. The empirical basis of the study was 5356 social projects in Russia and the Perm Territory, a series of in-depth interviews with social project organizers, survey data from more than 150 respondents involved in the process of attracting investments in social projects. It is important to emphasize that the practical application of the universal management tool allows us to solve the problems in attracting investors to social projects comprehensively, taking into account the industrial, regional, typological and other features of the participants in the investment process, while forming effective attributes of the investment brand, including: an individual approach to the development of an investment proposal, "Personal stories", reflecting the social values of the project, reputational and other investors’ benefits. Moreover, the model of the communication landscape can form the basis for the creation of a digital platform, aimed at accumulating the existing variety of social projects of a specific territory and solving strategic problems in stakeholder management within the social projects industry.
Some aspects of social activity in Russia are investigates in this article – what can be meant, what kind of resources can be given for this sector from different types of investors. Problems and modern tendencies in Russian “third sector”. This article is a step of analysis for further research.
The evaluation and analysis of effectiveness of social and social and political projects is one of the important components of the management system of such projects. Presently, no convincing methods for the evaluation of the social effectiveness of investment projects have been elaborated, both in theory and in practice. In the article the methods, which might supplement the traditional approaches to the evaluation of the effectiveness of social projects, are proposed.
Based on the experience of project activities implemented in the framework of the educational process in the Nizhny Novgorod campus NRU "Higher School of Economics", the article examines the contribution of the project approach to the development of professional and key competences that are in demand of the labor market.
Nowadays social networks play a crucial rule in a company’s relationship with investors, requiring a stronger emphasis and more effort on the development of social media channels. We discuss a definition, classification and comparison for social media types. Then we consider the importance of social media for a company and investors, and provide evidence that social media use by firm can improve its stock price informativeness. A unique dataset was collected for an international analysis. Finally, an implementation plan is suggested for firms to maintain and manage social media.
The paper examines the structure, governance, and balance sheets of state-controlled banks in Russia, which accounted for over 55 percent of the total assets in the country's banking system in early 2012. The author offers a credible estimate of the size of the country's state banking sector by including banks that are indirectly owned by public organizations. Contrary to some predictions based on the theoretical literature on economic transition, he explains the relatively high profitability and efficiency of Russian state-controlled banks by pointing to their competitive position in such functions as acquisition and disposal of assets on behalf of the government. Also suggested in the paper is a different way of looking at market concentration in Russia (by consolidating the market shares of core state-controlled banks), which produces a picture of a more concentrated market than officially reported. Lastly, one of the author's interesting conclusions is that China provides a better benchmark than the formerly centrally planned economies of Central and Eastern Europe by which to assess the viability of state ownership of banks in Russia and to evaluate the country's banking sector.
The paper examines the principles for the supervision of financial conglomerates proposed by BCBS in the consultative document published in December 2011. Moreover, the article proposes a number of suggestions worked out by the authors within the HSE research team.
портовый менеджмент, показатели деятельности, анализ эффективности, система учета, распределение издержек, методы анализа деятельности портовой системы
At present many industries reveal tendency for setting up of vertically integrated companies (VIC) the structure of which unites all technological processes. This tendency proved its efficiency in oil industry where coordination of all successive stages of technological process, namely, oil prospecting and production -oil transportation - oil processing - oil chemistry - oil products and oil chemicals marketing, is necessary. The article considers specific features of introduction of "personnel management" module at enterprises of oil and gas industry.
vertically integrated companies; personnel management