Концепции определения и измерения интернет аудитории
Social researchers have different terms for distinguishing people who are involved in digital. We are naming them differently without any clear specifications — audience, users, participants, etc. Scientist and applied researchers usually use different terms while referring to the same target audience. The choice usually depends on the paradigm and theoretical framework of a particular research. However there seems to be a standard and clear definition for market research. In Russia Media Scope determine Internet users or monthly internet audience as people who had visited Internet at least once a month. Still the is at least one important question: what should be this single visit to the Internet? Should we consider only intended (conscious) visits or technical internet connections are also scored. Nowadays a discussion about terms we are using for identification of internet usage becomes more and more active. The goal of the article is to outline the main theoretical and methodological approaches to identify the internet audience.
The article discusses the phenomenon of interconnected glocal hospitality communities which have recently spread over the world in the context of the internet development and cultural globalization processes. It focuses on a typical community of users of CouchSurfi ng.org, a major social hospitality network in St. Petersburg. The author argues that, in the framework of this web service, there occurs a transformation of virtual groups of users localized in various spots of the globe into actual interconnected glocal communities which shape shared identities, norms, values, and practices among its members.
The article deals with the German youth language characteristic for Internet sites. The research is carried out on the material of German-speaking web resources: forums, chats, social networks, entertaining and game portals. Youth net-work lexicon is divided into some thematic groups, its peculiar features are analyzed.
This article is talking about state management and cultural policy, their nature and content in term of the new tendency - development of postindustrial society. It mentioned here, that at the moment cultural policy is the base of regional political activity and that regions can get strong competitive advantage if they are able to implement cultural policy successfully. All these trends can produce elements of new economic development.