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Article

Вытесняя советское: особенности воспитания деловых людей из «подростков перестройки»

The period of the 1990s is relatively poorly studied and is in a situation of media and ideological stereotypes. This article is devoted to return the discourse of the “nineties” in the analytical channel. It is devoted to the analysis of biographical trajectories and the worldview of “teenagers of perestroika”, those who were 14–16 years old during the period of historical change in 1989–1991 with an emphasis on the transition to individualistic thinking and a focus on personal and business success. All participants in the qualitative research were graduates of the Penza school of young managers. This school was engaged in teaching knowledge and ideologies of a market economy, marketing and business of Soviet schoolchildren of the early 1990s. The article discusses the history of the Penza school of young managers, analyzes its curriculum and the concept of working with students in conjunction with the task of educating “business people” for the new Russia and the ideology of “carnegieism”. Special attention is paid to the reception by students of the school of young managers of Dale Carnegie’s ideas and the ideology of “carnegieism”, who were in the center of the training programs not only of this, but of other schools of young managers of the early 1990s. The article has a reflection on the worldview evolution of students of the school of young managers under the influence of Carnegie’s works. Special attention is paid to reflections on the place of the “teenagers of perestroika” in modern Russia, taking into account the research of this group, in which it is called the “lost generation” or the “failed generation”. The article is based on empirical research materials — the study of thematic sources and interviews with students of the school of young managers in the early 1990s