Из юных пионеров в юные менеджеры. Утопия рождения нового человека в начале 1990-х годов
The article discusses the special role of television advertising in the formation of a new mass culture in the first half of the 1990s, as well as the reception of television advertising by the elder generation of Russians. The author seeks to answer a number of questions: what was the first television advertising in Russia and how it was "embedded" in the cultural context of post-Soviet society? How did the "Soviet" generation perceive the TV advertising? To what extent did their cultural experience come into conflict with the new cultural and social phenomenon of the TV advertising? What was the degree of trust the "Soviet" generation to the first advertising on television in the early 90's? how they were influenced by it?
The author comes to the conclusion that in 1990-1995 there was a cultural conflict in the sphere of communication between the elder generation of Russians and the TV advertising. The reason is that the advertising of that time did not take into account the former Soviet cultural and historical models of behavior and way thinking, which were carried by the "Soviet" generation. However, despite that, the contents of the correspondence to the TV center "Ostankino" also indicates that TV advertising did not just irritate the Russian TV audience, but solved the issue of secondary socialization for the elder generation.
Tsoi Wall or thousands inscriptions and drawings on the city wall appeared in Moscow in 1990 as a spontaneous reaction of the city dwellers on a tragic death of Victor Tsoy, a founder and frontman of rock group “Kino”. Today the Wall exists in multiple modes and due to the contribution of many: unnoticed in a daily routine authors and the “keepers” of the Wall, curious passers by and tourists that purposely include the Wall into their city exploration routes. Multiplicity and openness of the Wall allow to include it into different contexts and time series, to reveal it in front of completely different audience and make it attractive for actual and virtual visitors, and, for sure, for curious passing-by theoreticians, like we are. Paper examines why Tsoi became the cultural hero and who are the other ones remembered by the various audiences? what is the role of urban public space in this long-term commemoration? how this place is used now?
In 2006, Russia amended its competition law and added the concepts of ‘collective dominance’ and its abuse. This was seen as an attempt to address the common problem of ‘conscious parallelism’ among firms in concentrated industries. Critics feared that the enforcement of this provision would become tantamount to government regulation of prices. In this paper we examine the enforcement experience to date, looking especially closely at sanctions imposed on firms in the oil industry. Some difficulties and complications experienced in enforcement are analysed, and some alternative strategies for addressing anticompetitive behaviour in concentrated industries discussed.