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Из юных пионеров в юные менеджеры. Утопия рождения нового человека в начале 1990-х годов

Человек. 2019. Т. 30. № 4. С. 130-148.

Thе article is focused on the early
nineties and deals with the transformation of the worldview of adolescents
in the period of that time inspired by the ideology of personal and business
success. It is shown that utopian ideas of growing up a “new Soviet man”
was translated into the utopia of a “man of the capitalist future”, who would
change the situation in the country.