КОММУНИКАЦИИ ГОСУДАРСТВЕННОЙ КОРПОРАЦИИ В СОЦИАЛЬНЫХ МЕДИА: ИМПЕРАТИВЫ И ЭКСПЕРИМЕНТ
The article discusses the experience of official public relations through social media.
The conversation on this topic, according to the authors, should not be abstract. The
article focuses on the representative case study of Roscosmos. Roscosmos is one of
6 state corporations of the Russian Federation and is responsible for the
development of Russian cosmonautics. Together with atom, gas, bread and
weapons, space is one of the leading brands of Russia. Therefore, the positioning of
Roscosmos is not just about corporate communication but the communication of
national importance and global coverage. The goal and implementation of the
communication strategy of Roscosmos are interesting to study in the complex
context of the information society and online communication, public openness and
accountability, budget deficit and global competition.
The EGOSE 2015 aims to address the main issues of concern within the Information Society, e-government, e-governance, and e-democracy. The Conference provides a platform for networking and collaboration of eGovernance experts in the Eurasian area.
It is difficult to imagine an enterprise, company, firm, an education organizations or organizations of health which does not deal with information systems. The openness and flexibility of the information systems provide a flexible and effective management. So it is necessary to adapt information system to new conditions being changed and to team up with other systems, with simulation system, for example. So it is possible change business processes, to execute their reengineering and to anticipate the conse-quences of any event and to take into account the different risks.
The paper presents the literature overview on risk communication in three perspectives. Firstly, it states the significance of risk communication studies as interdisciplinary research; secondly, it describes the issues of health risk communication investifation; and thirdly, it covers multilingual solutions for risk communication problems.
The article is aimed at researching and finding gaps in the state regulation of information support for the attraction of foreign investments. In addition, the issue of foreign investors' access to information is examined.
Accountability and transparency are important elements in ensuring that the G20 is delivering on its commitments, but few formal mechanisms exist for holding member countries answerable for their decisions and the subsequent effects.
The author teaches to awaken creativity in oneself, using emotions as a factor of motivation, explains the concept of critical thinking, gives the reader tools to add / edit publications to increase the clarity and rationality of their own judgments, and also shows where a particular theory is applicable
The visual art of the last decades privileges, explicitly or implicitly, social rather than art historical or aesthetic issues. In sites ranging from university classrooms and journals to museums and biennials, the emphasis is usually put on how effectively art handles the social issues of the day while questions of aesthetic value are often treated as suspicious and ideological. Given this anti-art character in these contexts of mediation, the insistence to perceive the objects as artistic objects constitutes a paradox that has been rarely discussed in sociological terms. This article draws on ethnographic research in order to explore “biennial art” that is to say the art that displayed in contemporary art and international platforms of showcasing. These platforms struggle to maintain a concept of art as social practice while at the same time nurture an exclusive and highbrow environment in which “artfulness” is key. I call this quality artfulness so as to both underline its artificiality as well as the inventiveness and skills required for its production. Artfulness in these sites is enabled through various formal or informal rituals of valorization, including guided tours, curatorial statements, media promoting activities and artist talks. These rituals, positioning certain objects within the sphere of art and producing them as objects meriting aesthetic interpretation, resemble the politics of publicity found in aesthetic capitalism at large.
The political Internet meme is one of the little-studied phenomena of modern digital culture. Understood as a unit of transmission of cultural information in the network, such a meme can be viewed, on the one hand, as a spontaneous product of the creative work of many people, a mechanism of political participation and, on the other, as a tool of political PR technologies, a way to “overstate” or “understate” the image of a political leader. The novelty of the proposed article, which is devoted to the results of the study of the memes posted on Russian social media in 2017–2019, is in the fact that it describes the first attempt to trace the formation of the images of Russian power and opposition embodied in memetic constructions. Using the methods of communication research (primarily those of semantic, semiotic and comparative analysis), as well as relying on expert interview data, the author of the article solves the main task of identifying the leading varieties of Runet’s political memes as well as the semantic characteristics of the memes that form the image of Russian politicians. One of the most important conclusions could be the observation that from the point of view of the potential of their viral spread and the possibility of being noticed by the Runet audience the most effective Internet memes are “negative”, aggressive political ones (the memes that work to “understate” the image of a political persona /or idea /or event).
This study analyzes the discussion of import substitution in the Russian press from August 2014 to December 2016. By drawing on 269 press media items (obtained from the “Integrum” database and featuring Rossiyskaya Gazeta, Novaya Gazeta, Komsomolskaya Pravda, and Kommersant) the authors show that the discussion is being constructed within the following eight frames – anti-Western, patriotic, nostalgic, sentimental, interest-centered, consequence-centered, selfish and demonstrative. The most popular frames are the patriotic and the consequence-centered ones. However, the spectrum of frames most frequently engaged differs across periodicals. For instance, while the pro-state and pro-government Rossiyskaya Gazeta constructs a predominantly positive image of import substitution through the use of anti-Western and patriotic frames, the more liberal and oppositional Novaya Gazeta often emphasizes the likely negative consequences of such protectionism using the sentimental and demonstrative frames. Komsomolskaya Pravda uses the widest range of frames, but presents the information in a more simplified form to make it clearer to its target audience. In contrast, Kommersant discusses import substitution at a more expert level and invokes the selfish and the consequence-centered frames. Through the qualitative content-analysis of the selected media the authors have produced a list of keywords that serve to determine the place of import substitution in network agenda-setting. Their joint reference analysis has revealed three large clusters in the public discussion: the economic-political, the selfishly patriotic and the protectionist cluster. The authors conclude that the debate on import substitution combines both economic and political arguments; and the media often resort to ideological constructs to justify their attitude towards import substitution.
We address the external effects on public sector efficiency measures acquired using Data Envelopment Analysis. We use the health care system in Russian regions in 2011 to evaluate modern approaches to accounting for external effects. We propose a promising method of correcting DEA efficiency measures. Despite the multiple advantages DEA offers, the usage of this approach carries with it a number of methodological difficulties. Accounting for multiple factors of efficiency calls for more complex methods, among which the most promising are DMU clustering and calculating local production possibility frontiers. Using regression models for estimate correction requires further study due to possible systematic errors during estimation. A mixture of data correction and DMU clustering together with multi-stage DEA seems most promising at the moment. Analyzing several stages of transforming society’s resources into social welfare will allow for picking out the weak points in a state agency’s work.