КОММУНИКАЦИИ ГОСУДАРСТВЕННОЙ КОРПОРАЦИИ В СОЦИАЛЬНЫХ МЕДИА: ИМПЕРАТИВЫ И ЭКСПЕРИМЕНТ
The article discusses the experience of official public relations through social media.
The conversation on this topic, according to the authors, should not be abstract. The
article focuses on the representative case study of Roscosmos. Roscosmos is one of
6 state corporations of the Russian Federation and is responsible for the
development of Russian cosmonautics. Together with atom, gas, bread and
weapons, space is one of the leading brands of Russia. Therefore, the positioning of
Roscosmos is not just about corporate communication but the communication of
national importance and global coverage. The goal and implementation of the
communication strategy of Roscosmos are interesting to study in the complex
context of the information society and online communication, public openness and
accountability, budget deficit and global competition.