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News
May 25, 2026
HSE Scientists Train Neural Network to 'Hear' Faults in Electric Motors
Researchers at the AI and Digital Science Institute of the HSE Faculty of Computer Science have developed a new method—the Signature-Guided Data Augmentation (SGDA) framework—that achieves 99% accuracy in motor fault detection and 86% accuracy in fault classification. The application of this approach can reduce industrial equipment repair costs, minimise downtime, and improve production safety. The study results have been published in Engineering Applications of Artificial Intelligence.
May 25, 2026
'The Humanities Serve as a Conscience'
Maria Mizernaia studies Soviet literature and the history of book publishing. In this interview for the HSE Young Scientists project, she discusses plans to publish a novel about besieged Leningrad, AI-provoked reflections on what it means to be human, and how novels can help satisfy our dopamine hunger.
May 25, 2026
Is It Possible to Predict a Citys Life Based on the Shape of Its Neighbourhoods?
Is it possible to predict, based on the configuration of streets and buildings, where a café will open or where traffic congestion will occur? Participants in the Spatial Analysis and Modelling of Urban Processes research and study group use open data and machine learning to identify universal patterns. Alexander Sheludkov and Eduard Somov discuss the purpose of comparing cities, the need for new forms of urban statistics, and how open data is transforming approaches to urban studies.

 

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Исследование идиостиля информационно-медийной языковой личности

Вестник Томского государственного педагогического университета. 2017. № 3(180). С. 132–136.
Bazhenova E. A.

The review of A.V. Bolotnov monograph “Textual activity as the reflation of communicative and cognitive styles network language personality” (Tomsk, 2015) contains the evaluation of the urgency and scientific research novelty, the importance of network language personality theory for the investigation of textual activity in IT epoch. Established by the author of the monograph idiostyle complex method of analysis to ensure development of a new typology of information and media language personalities (journalist, writer, blogger, politician, etc.) and a description of significant features for each type of verbal behavior. The material of the study served as the content posted on the site «Echo of Moscow» – the radio station, which clearly demonstrates the new trends in the Russian mass-media of the XXI century. There have been achievements A.V. Bolotnov related to the identification and interpretation of linguistic methods of media exposure and the Internet as a new channel of communication on the consciousness of society and the individual. It appreciates the contribution of the author in the development of a number of scientific fields: the linguistic theory of personality, communicative and cognitive linguistics, communicative stylistics, discourse theory, media linguistics. Theoretical depth of monograph and large factual material cause undoubted practical value of the book for journalists and public relations professionals.

Research target: Philology and Linguistics
Priority areas: humanitarian
Language: Russian
Full text
Keywords: медиатекстидиостильmedia communicationмедиадискурсcommunicative stylecognitive stylesindividual styleмедиакоммуникацияmedia discourseкогнитивный стильmedia textnetwork language personalitylanguage personality typesинформационно-медийная языковая личностьтипы языковых личностейкоммуникативный стиль
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In today's globalized world, the effectiveness of sales and the success of products largely rely on well-crafted advertising texts. Influenced by this factor and the growing competition, advertising continuously evolves, incorporating various linguistic, psychological, and cross-cultural techniques. This study focuses on the linguistic and stylistic analysis of perfume advertising texts within English and Russian discourses, ...
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The aesthetics of journalism is substantiated as a necessary component in the professional training of specialists in audiovisual media. The factors and trends of historical and current changes in the aesthetics of journalism are presented, and the aesthetic practices of audiovisual journalism are characterized in terms of their social functioning. Criteria for aesthetic evaluation are ...
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