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Детерминологизация в языке СМИ и сопутствующие семантические процессы
This article examines the semantic and pragmatic transformations of cognitive linguistic terms influenced by mass media. When introduced into non-specialized discourse, a term can lose its connection with its scientific concept and develop new, common meanings through processes of narrowing, broadening, differentiation, attraction, metaphorical and metonymic transfer, and more. This results in an incorrect representation of the terms' content in the minds of native speakers. The article presents these processes accompanying the phenomenon of lexeme determinologization. The terms selected for analysis (script, conceptualization) are common not only in the cognitive sciences, and therefore may be familiar to native speakers. The results of the analysis showed that the common usage of terms differs from their scientific use in favor of greater generalization, narrowing, and metaphorization, as well as the emergence of emotional components.