Fragility of Strong Media Effects in Authoritarian Environment (Evidence from Russia)
The paper is devoted to the issue to what extent mass media produces strong attitudes in an authoritarian political environment. A growing body of research scrutinize how contemporary autocracies use media to promote legitimizing messages and undermine opposition. This study contributes to the literature by showing whether public opinion formed under authoritarianism is strong in the face of counter-framing. While Russian state-owned TV-channels extensively promoted the idea that Donald Trump’s victory will be positive for Russian-American relations, we run an experimental study with various treatments. We revealed two major findings: (1) participants are strongly exposed to counter-framing, (2) those who watch news on state-owned TV-channels are more susceptible to the counter-framing effect.
Yearbook World of Media has been being published since 2009. It represents an annual review of original researches in the field of media and journalism studies conducted by Russian authors from diverse cities and institutions.
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The article considers the main trends in the contemporary media space and analyzes the coverage of Russia issues in online versions of USA Today and The New York Times. The ideas of M. McLuhan, D. McQuail, J. Van Deijck, M. Castells form the theoretical basis of the research. USA Today and The New York Times provide free access to most of their materials which are available for the computer, Iphone, and Ipad users. Video and slide-shows attract readers from all over the world. Russia became actual theme in 2014 in the US media, but it had been peripheral during the previous decade. Sochi Olympiad, Crimea unification with the RF, conflict in Ukraine, Putin, - those were the main topics of USA Today and The New York Times related to Russia. USA Today's coverage of Russian problems was more neutral and balanced compared to tough rhetoric of The New York Times. At the same time both newspapers view the country as an “alien”, but not an enemy.