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Article

Стратегии повышения эффективности использования объектов культурного наследия

The article analyzes approaches and concepts of cultural heritage preservation and use. It summarizes contemporary international practice of the efficient use of cultural and historical heritage and its role in the regional development. An analysis of the strategies for increasing efficiency of cultural heritage sites is based on the empirical research of the historical country estates, located in Moscow region. To estimate the development perspectives of the historical country estates in Moscow region, we used cluster analysis methods and defined four clusters that are characterized by different strategies of the cultural heritage use and their development perspectives. To assess cost effectiveness of the historical estates, we developed normative and dynamic models; the calculations made with the use of the models resulted in a list of the historical estates that have prospects for re-development and transformation into cultural and educational centers. Proposed strategies for the development of cultural heritage sites are built upon variable-based calculations of their investment attractiveness, introducing specifi c economic parameters that could be acceptable to potential investors, with increasing costs of repair and restoration works taken into account. A complex analysis resulted in a roadmap aimed to increase efficiency of the use of cultural heritage sites, such as historical country estates of Moscow region. In conclusion, the article presents proposals for the state and municipal authorities to support the economic agents who operate in cultural and tourism industries and contribute to the sustainable regional development.