Вызовы социальной гипермобильности: дизайн для прекариата

Техническая эстетика и дизайн-исследования. 2024. Т. 6. № 3. С. 67–75.

Rodkin P. E.

The article is devoted to the critical analysis and rethinking of the social object of design activity at a new stage of development of socio-economic system and changing technological mode. Design is considered in the context of the development of consumer society, the crisis of late globalization and the resulting challenge of social hypermobility. The precariat, which is "invisible" to the design industry at the functional, aesthetic and ethical level, is singled out as a new social object of design. Analyzing the characteristics and needs of this social group is necessary to understand the subject of modern designer's activity and to answer the questions of design industry development in general: what needs does design serve; what problems does it solve; what is the basis of new forms and design solutions? This problem is relevant in the context of self-identification of the design industry as sustainable and socially responsible within the framework of modern creative industries.

Keywords: креативная экономика, общество потребления, дизайн, creative class, creative industries, креативные индустрии, design, прекариат, consumer society, precariat, late globalization, поздняя глобализация, creative economy, social hypermobility, design industries, социальная гипермобильность, дизайн-индустрия, креативный класс