Пенза: поиски нового образа города на фоне амнезии недавнего советского прошлого
This article analyzes the contradictions and problems of search for a new image of Penza and Penza region. The article draws attention to the symptoms of amnesia collective memory of the recent Soviet past in a regional context. Also author of the article discusses the contradictions of a new urban identity, which is reflected in the change of the city symbols, processes of media representation of the recent Soviet past, and the prospects of the Soviet museumfication in the urban context. The author raises the problem of the integration of the collective memory of the late Soviet period in contemporary discourse about the urban image of Penza.