Корпоративная репутация и СМИ: опыт применения теории agenda-setting к дискуссиям по экономическим вопросам. Рецензия на книгу: Carroll C. E. (Ed.) Corporate Reputation and the News Media: Agenda-Setting within Business News Coverage in Developed, Emerging, and Frontier Markets. N.Y.: Routledge, 2011.
Book “Corporate Reputation and the News Media: Agenda-Setting within Business News Coverage in Developed, Emerging, and Frontier Markets” edited by C. Carroll was published in 2012. This work is devoted to analysis of the impact of the discussion in the media on the image of companies and their fame. The authors parse the situation in 24 countries around the world. The review is expected to answer a series of questions related to the book. In particular, we focus on such aspects as "Why it was worth writing?", "What is the study design?" and "What conclusions about the situation in Russia do the author?" Despite the fact that description of the situation in Russia was not so successful as analysis for some other countries, the book may be really useful for researchers who works in area of mass communication studies, especially if they concentrate on agenda-setting theory. The book review concludes that this monograph is helpful for authors who just begin investigation in this sphere, because it provides a lot of example how such studies may be organized (sample of companies and publications, period of time, etc.).