Моральные эмоции и контуры новой трудовой этики сельских жителей в современной России: самоэффективность в условиях неблагополучия (на основе интервью с жителями Белгородской области).
This article considers various aspects of the new work ethic that has emerged in Russia’s rural population. This is achieved, in the main, by through an analysis of the verbal markers employed in moral emotions. The decision to concentrate on emotions emerged in the aftermath of a more general study of the social and structural conditions in the Russian countryside, which resulted in interviews abounding with villagers’ representations of negative emotions. Building on the existing body of work on the sociology of emotions, which has in the main focused on studies of shame and envy, the authors have identified new demonstrations of emotion arising from new socio-cultural conditions in the Russian village. This includes "contempt" for rural/physical labour from both the immediate surrounding environment and wider society more generally. This emotional backdrop brings with it negative effects such as shame and envy that, in turn, corrode self-esteem and self-efficacy among the rural population, leading even to withdrawal from active employment on the land and the weakening of social ties. As a result, the rural ethical worldview views work as a thing needed purely in order to meet one’s basic needs, a position that weakens any aspirations toward economic success and simultaneously promotes a sense of endurance and suffering among the rural population who are forced by ‘necessity’ to do such hard and ‘dirty’ work.