Потребительская ценность посещения музея: случаи из практики
The work clarifies the definition of social marketing, based on its distinctive features from base (traditional) marketing conception. Social marketing and the effectiveness of its application is considered on the museum complex example. Summing up the conducted observations and the results of the comparative analysis of existing discussions in the sphere of allocation of marketing direction, the author indicate by her own view the fundamental directions to promote effective management and museum services promotion
The article is an abstract-analytical review of modern scientific approaches to the concept of customer value and customer experience in the context of the retail trade. The authors provided the most cited typologies of consumer value and systematized the constituent elements of the consumer experience. The conclusion about the need to integrate utilitarian and hedonic aspects of consumer experience and review of the role of the retail operator's interaction with customers was made.
One of the most important indicators of company's success is the increase of its value. The article investigates traditional methods of company's value assessment and the evidence that the application of these methods is incorrect in the new stage of economy. So it is necessary to create a new method of valuation based on the new main sources of company's success that is its intellectual capital.
Smoking is a problem, bringing signifi cant social and economic costs to Russiansociety. However, ratifi cation of the World health organization Framework conventionon tobacco control makes it possible to improve Russian legislation accordingto the international standards. So, I describe some measures that should be taken bythe Russian authorities in the nearest future, and I examine their effi ciency. By studyingthe international evidence I analyze the impact of the smoke-free areas, advertisementand sponsorship bans, tax increases, etc. on the prevalence of smoking, cigaretteconsumption and some other indicators. I also investigate the obstacles confrontingthe Russian authorities when they introduce new policy measures and the public attitudetowards these measures. I conclude that there is a number of easy-to-implementanti-smoking activities that need no fi nancial resources but only a political will.