Мотивация участия молодежи в волонтерском движении
The purpose of this study was to determine existing practices of young volunteer recruitment, retention and motivation in Russian noncommercial and government organizations and compare them with the best practices in American organizations. To know this information is essential for government managers and NGO leaders to successfully attract and retain young people as volunteers in their organizations. The theories of “economic man” and “altruistic man” have shaped the methodology and research design of this study. To determine the advances and limitations of youth volunteering, the authors conducted expert interviews with prominent public figures and civil society experts. To collect data on practical youth recruitment, retention and motivation, the authors organized semi-structured interviews with 16 NCO leaders in Moscow.
The data have been analyzed and divided in thematic clusters. The synthesis of information permitted to determine three major types of youth volunteering, identify internal and external motivational factors, and single out Russian traditional motives, methods of recruitment and ways of interaction between managers and young volunteers. Based on data analysis, the authors have developed recommendations on best organizational policy for recruitment, retention, and motivation of young volunteers in Russia. In conclusion, the authors developed practical approaches for volunteer managers in government and NGOs is Russia, which included the combination of traditional methods as well as modern volunteer management techniques.
The study expands existing knowledge on managing young volunteers, provides insights in how to better use traditional Russian collective values and connections among young people o attract and inspire them to be good citizens. Results of this study have practical value for government volunteer coordinators and NGO leaders and volunteer managers.