Форсайт инженерных компетенций для высокотехнологичных предприятий
The paper considers issues of vocational education and training for highly qualified personnel which knowledge and skills allow them working for high-tech industries. Focus is put on the analysis of human relation policy of organizations aimed at preventing a shortage of highly skilled engineers who should implement technological innovations. The paper highlights the potential of Foresight methodology, through which the needs of organizations in new competencies, the future skills shortage and the "white spots" in professional training can be identified.
One of the most important issues for the world society in the XXI century is a task to provide pure water for citizens. As evidenced results of expert survey, made by the Higher School of Economics
significant part of water sources for drinking water in Russia doesn’t meet necessary requirements. And one of the most adequate solutions to meet this challenge is using the nanotechnologies in processes of water purification that can solve the set of problems such as polluted sources, obsolete equipment, increased risk of diseases etc. Roadmap “Applying Nanotechnology to Water Treatment” was launched by summarizing opinions of expert community participants both national and foreign regarding the most significant nanotechnologies and products made with their help which are used or can be used for water treatment and purification purposes. The aim of the research is to make special innovation routes R&D-technologies-products-markets that could be used by federal and regional authorities and Russian companies working in the field of water purification. The roadmap becomes the first largescale national foresight exercise in the area of nanotechnologies for water purification.
The article deals with some ideas about lifelong learning strategies - the necessity to teach students to acquire, develop and update knowledge, skills and competences at different stages of their life and in different environments, the methods which can be applied to achieve it and the role of the teacher in this process.
In the past decades Foresight has been significantly developed as a tool for long-term forecasting in the field of power generation and energy efficiency. Such research aims at investigation of the most promising innovation strategies in this area, identifying various (including alternative) ways to achieve technological and market goals with the participation of best qualified experts. Such Foresight method as Roadmapping is widespread in the world practice. It helps to shape complex and interrelated views on prospects of innovation development in specific areas of energy efficiency, it links R&D programmes with creation of technologies and products, as well as their subsequent commercialization. The paper provides an overview of the world Foresight experience aimed at creating vision of the future and building innovation strategies related to energy efficiency. Special attention is paid to the Russian research practice, in particular to different types of Foresight projects implemented by the specialists of State University - Higher School of Economics. The authors describe the results of main projects dedicated to shape the future of energy-efficient technologies and to develop of innovation strategies on their application.
This article is devoted to a problem of development of modern German discourse of advertising. Properly selected linguistic means allow for success of the advertising texts. Today it is more important to put emphasis on the creation of the ideal image of the consumer rather than demonstrate the value of the product to the customer. So the structure and components of modern advertising texts differ from the text of the end of the twenties century. Presently the slogan is the most important and long-term part of the modern advertisement. It transfers the essential meaning of the whole message. Consequently, the creation of a slogan requires specific linguistic methods.
One of the most important indicators of company's success is the increase of its value. The article investigates traditional methods of company's value assessment and the evidence that the application of these methods is incorrect in the new stage of economy. So it is necessary to create a new method of valuation based on the new main sources of company's success that is its intellectual capital.
The world is changing. From shopping malls to transport terminals, aircraft to passenger ships, the infrastructure of society has to cope with ever more intense and complex flows of people. Today, more than ever, safety, efficiency and comfort are issues that must be addressed by all designers. The World Trade Centre disaster brought into tragic focus the need for well-designed evacuation systems. The new regulatory framework in the marine industry, acknowledges not only the importance of ensuring that the built environment is safe, but also the central role that evacuation simulation can play in achieving this.
An additional need is to design spaces for efficiency – ensuring that maximum throughput can be achieved during normal operations – and comfort – ensuring that the resulting flows offer little opportunity for needless queuing or excessive congestion. These complex demands challenge traditional prescriptive design guides and regulations. Designers and regulators are consequently turning to performance-based analysis and regulations facilitated by the new generation of people movement models.
This illuminating book combines theory and practice to analyze the experiences and impacts of foresight activities in various European countries. It includes case studies with a focus on different societal issues including national development, science and technology, and sustainable development.
Smoking is a problem, bringing signifi cant social and economic costs to Russiansociety. However, ratifi cation of the World health organization Framework conventionon tobacco control makes it possible to improve Russian legislation accordingto the international standards. So, I describe some measures that should be taken bythe Russian authorities in the nearest future, and I examine their effi ciency. By studyingthe international evidence I analyze the impact of the smoke-free areas, advertisementand sponsorship bans, tax increases, etc. on the prevalence of smoking, cigaretteconsumption and some other indicators. I also investigate the obstacles confrontingthe Russian authorities when they introduce new policy measures and the public attitudetowards these measures. I conclude that there is a number of easy-to-implementanti-smoking activities that need no fi nancial resources but only a political will.