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Сегментация доноров как эффективный инструмент фандрайзинга в НКО
Гражданское общество в России и за рубежом. 2014. № 4. С. 23–27.
Korneeva I.
The article deals with the segmentation of donors, as one of the effective tools for fundraising for non-profit organizations. We consider three types of segmentation donors: socio-demographic, behavioral and psychographic, describes the main approaches to segmentation, as well as the criteria for selecting of target segments. In conclusion, the author suggests a brief description of the marketing mix in relation to fundraising.
Keywords: non-profit organizationsкритерии сегментациифандрайзингнегосударственные некоммерческие организацииfundraisingsegmentation of donorssegmentation criteriaсегментация доноров
Publication based on the results of:
Sizov A., Rodionova M., Sedashov E. et al., / NRU Higher School of Economics. Series PS "Political Science". 2026. No. 1.
Rapid development of surveillance technologies is one of the most socially important consequences of the digital age. This paper investigates the factors determining consent to surveillance of various types of personal data and contributes to rapidly growing research on citizens perceptions of surveillance practices. Relying on a comprehensive survey experiment, we study the effects of ...
Added: May 15, 2026
Карцева М. А., Peresetsky A., / Высшая школа экономики. Серия WP2 "Количественный анализ в экономике". 2026. № WP2/2026/01.
This study examines the association between health status among elderly individuals living alone and pet ownership (cats, dogs). We employ data from the “Time Use Survey” conducted by the Federal State Statistics Service (Rosstat) in 2019, which contains information on more than 10,000 elderly individuals living alone aged 60 or older in Russia, including data ...
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Vorchik A., / Social Science Research Network. Серия SSRN Working Paper Series "SSRN Working Paper Series". 2026.
This article is devoted to the phenomenon of intrinsic motivation, to understand which two models are proposed. We study how positive/negative intrinsic motivation to work (experienced utility) affects worker's individual labour supply (model I) and the amount of effort they exert (model II). In model I, we use intrinsic motivation to explain the positive/negative slope ...
Added: March 15, 2026
Musaev A. U., Vorchik A., / Series Social Science Research Network "Social Science Research Network". 2026.
This paper attempts to model the evolutionary theory of modernization and democratization. The model reflects the key provisions of R. Inglehart and C. Welzel's theory and provides a microfoundation for the adaptation of subjective values to the objective importances of the survival factors and the structure of the labour markets from the perspective of evolutionary ...
Added: February 10, 2026
Десятова М. И., Zangieva I., Журнал исследований социальной политики 2025 Т. 23 № 4 С. 709–724
Non-profit organizations have become an important part of the social support system. However, the sustainability of their activities largely depends on employees’ ability to cope with personal failures arising from high emotional demands, resource scarcity, and working with vulnerable groups. Despite the significance of this process, the mechanisms by which personal failures are overcome in ...
Added: January 14, 2026
Dorkhanov I., Sokolov B., / Series OSF "SocArXiv". 2025.
This study investigates the relationship between individual religiosity and attitudes towards immigrants of different religious backgrounds in Europe. Using data from the 7th wave of the European Social Survey (2014-2015), we examine the influence of individual denomination and subjective religiosity level on hostility towards Muslim immigrants and the importance of immigrants’ Christian background. Our analysis, ...
Added: December 23, 2025
Nastina E., Sokolov B., / Series OSF "SocArXiv". 2025.
We argue that a classification-based approach to measuring cultural differences across countries or subnational regions is a promising complement, and sometimes an alternative, to the widely used dimensional method in cross-cultural research. The latter summarises cultural variation using continuous dimensions, for example, Hofstede’s famous individualism-collectivism dimension. However, this approach relies on strong parametric assumptions, which are ...
Added: December 23, 2025
Korsunava V., Sokolov B., / Series OSF "SocArXiv". 2025.
Non-probability web surveys offer several advantages over face-to-face (F2F) interviews—they are cheaper, faster, more accessible, and reduce interviewer effects and desirability bias. As such, they are increasingly popular in both academic and commercial research. However, they often yield demographically biased samples, raising concerns about the accuracy of the resulting public opinion estimates. Most studies on ...
Added: December 23, 2025
Meissner D., Salati Marcondes de Moraes G. H., Brandão Fischer B. et al., / NRU Higher School of Economics. Series WP BRP "Science, Technology and Innovation". 2025. No. WP BRP /STI/2025.
Innovation has long been at the center of debates in economics, management, and organizational studies. However, innovation is never free of uncertainty and risk. Every act of innovation implies a departure from established paths and a willingness to embrace the unknown. From the beginning it's never clear if there is an audience which appreciates the ...
Added: November 28, 2025
Ustyuzhanin V., Zinkina J. V., Korotayev A., / Series Soc " SocArXiv". 2025.
Research of the impact of kin alloparenting on reproduction mainly focuses on mother’s parents and parents-in-law. The impact on fertility of extended families and the alloparental help with childcare they can provide has received much less attention. Moreover, there is an important lacuna in the existing studies of this problem, as it is mostly approached ...
Added: November 11, 2025
Cripps K., Ivanova E., Sridaran K. et al., / Series 0 "0". 2024.
Imagine a world where individuals are considering the impact on the long term of the decisions they are making. Where, as they analyze information, they wonder who are the stakeholders impacted – extending beyond the traditional ones to include Nature, the ecosystem as a stakeholder, and the next generations. Imagine young people reminding each other ...
Added: November 5, 2025
В.В. Чистяков, / Высшая школа экономики. Серия WP7 "Математические методы анализа решений в экономике, бизнесе и политике". 2022. № 9.
Для понимания какого-либо качества, как правило, выбирается, некоторая подходящая для его оценки шкала (скажем, от 1 до 5), и, согласно этой шкале, качеству присваиваются одна или несколько оценок. Эти оценки затем преобразуются в одну, “усредненную”, оценку; например, выбирается среднее арифметическое. Так, несданная сессия с тремя баллами 5, 2 и 5 “характеризуется’’ средней оценкой хорошо: (5+2+5)/3 = ...
Added: November 4, 2025
Fabrykant M., / Series SocArXiv "SocArXiv". 2025.
This article explores to what extent the cross-national differences in pride reflect objective differences in countries’ performance in these spheres. The empirical study conducted to answer this question is based on the survey data from the International Social Survey Program – National Identity covering 32 countries and quantitative indicators of countries’ achievements in technology from ...
Added: October 7, 2025
Малахов В. С., Симон М. Е., Летняков Д. Э. et al., / SSRN. Серия Social Science Research Network "Social Science Research Network". 2020.
The notion of “political accommodation” applied to the theory and practice of managing cultural diversity could enrich the Russian academic dictionary. Liberal democratic states invented specific mechanisms for political accommodation of cultural differences. Thanks to these mechanisms, the part of the population of a democratic state that is not ready to dissolve into the ethnocultural ...
Added: September 26, 2025
Ustyuzhanin V., Fain E., / NRU Higher School of Economics. Series PS "Political Science". 2025. No. 1.
This article aims to shed light on the economic consequences of the nonviolent campaigns (NVCs) across the world. The current era is shaped with various political transformations that are often driven by political movements that engage in NVCs. Some of them are successful and result in regime change while others fail and are unable to ...
Added: September 12, 2025
Zharakhovich M., Жукова А. В., / Open Society Foundations. Серия OSF "OSF Preprints". 2025.
This article presents an overview of the theoretical literature and empirical research pertinent to the study of the digitalized market of esoteric services in Russia and abroad. The objective of this review is to identify the specific strategies employed by experts in this market to maintain customer loyalty. The study is pertinent in light of ...
Added: July 16, 2025
Sokolov B., / Series OSF "SocArXiv". 2025.
This paper reviews various estimands used in modern scientific and applied research to operationalize causal inquiries within the Rubin Causal Model framework. I first introduce the most widely utilized average treatment effects, such as ATE, ATT, and ATC. I then describe their popular extensions, including those targeting local and conditional treatment effects; causal interactions and mediation; effects ...
Added: May 6, 2025
Иванов Вячеслав, Асадова Э., Амреева Е. et al., Бонн: United Nations Volunteers, 2024.
The review is a first-of-its-kind comprehensive information product analysing the regulatory and legal frameworks in five countries that enable active citizens in the Central Asian region to volunteer. Split into five chapters, it serves as a tool to assess progress and take stock of the diverse ways in which volunteers contribute to the implementation of ...
Added: March 3, 2025
Ovanesova Y., Moshiashvili M. M., Типсина Н. О., / Series "Working Papers". 2021.
The purpose of this article is to analyze and evaluate the cultural characteristics of the digital ecosystem product teams leaders and operational efficiency. Using binary choice models (the main conclusions were made on the basis of logit regressions), has been found a significant negative relationship between the probability of achieving business goals by a team ...
Added: February 17, 2025
Mersiyanova I. V., В кн.: Самоорганизация граждан, благотворительность и третий сектор: теории, история и современные тенденции.: М.: Издательский дом НИУ ВШЭ, 2024. Гл. 5 С. 109–130.
Added: September 4, 2024
Shekova E., СПб.: Планета музыки, Лань, 2024.
В монографии представлен современный и комплексный анализ теоретических и практических вопросов организации фандрайзинга в сфере культуры. Автор рассматривает особенности привлечения финансирования и других ресурсов, необходимых для реализации проектов и программ в сфере культуры. Особое место в книге уделено спонсорству, краудфандингу и целевому капиталу.
Книга может быть полезна сотрудникам учреждений и организаций культуры, продюсерам, менеджерам творческих проектов, ...
Added: January 26, 2024
Obukhov K., Мониторинг общественного мнения: Экономические и социальные перемены 2023 № 5 С. 50–73
This article deals with the differentiation of accountability strategies that exist in regional socially oriented non-profit organizations (SO NPOs) in Russia. The theories of social capital apply to SO NPOs, which allows us to analyze the social relations developing around organizations and supporting them. Transparency and accountability are analyzed as closely interrelated processes that clarify ...
Added: November 4, 2023
Obukhov K., Changing Societies and Personalities 2023 Vol. 7 No. 3 P. 29–44
This article discusses the work models that have arisen in the non-profit sector of Russian regions, including those that involve volunteers with specialized professional knowledge and skills. The socio-economic situation is currently leading to a general lack of resources, especially in the socially oriented non-profit organizations of the regions. One of the channels for additional ...
Added: October 18, 2023
Belan M., Вестник славянских культур 2021 Т. 60 С. 82–96
The paper examines practices of collecting donations by district towns merchants for the 1806–1807 “zemskoe voisko” (militia) and the People’s militia of 1812. Up to this day the researchers highlight merchants’ role for the organization of militias less than that of the nobility. That said only total amounts of merchants’ donations in 1812 are now available, while ...
Added: September 23, 2023