Сегментация доноров как эффективный инструмент фандрайзинга в НКО
The article deals with the segmentation of donors, as one of the effective tools for fundraising for non-profit organizations. We consider three types of segmentation donors: socio-demographic, behavioral and psychographic, describes the main approaches to segmentation, as well as the criteria for selecting of target segments. In conclusion, the author suggests a brief description of the marketing mix in relation to fundraising.
The paper demonstrates the potential of the stochastic frontier-based methods of performance assessment of non-profit associations. They are commonly used for productivity analysis and could serve as an adequate tool for such assessment, especially when dealing with numerous non-profits pursuing identical and clearly identified objectives. A case in point are homeowners associations (HOA), which are formed within apartment buildings to manage common property. Data was collected by a survey of 82 HOAs in Russias national capital Moscow and a large industrial city of Perm. Different techniques and robust checks are applied, exogenous parameters that influence HOA efficiency are revealed. Among those, physical conditions of the housing stock and ability of tenants to resolve the collective action problem in operating housing infrastructure were shown to be of primary importance. Overall, HOA, despite of their appeal and successful performance in developed nations, are not necessarily a superior option in countries and societies where civic capacity is in short supply, and housing stock suffers from wear and tear.
The concept of civil society has taken on a new dimension in connection with the development of the sector of non-profit organizations, or "the third sector". Under the non-profit (third) sector is the collection of the (system of) population groups and organizations, do not put before ourselves the purpose of increasing personal income directly through participation in the work of such groups and organizations or through their ownership of (non-profit organisations or NGOs). The main function of such organizations is, to one degree or another, the expansion of the limits of freedom and empowerment of the population of authority, involvement of the public in the process of social change, the development of social protection.
The research consists of main personnel motivators in for-profit and non-profit organizations. The analysis is based on an expert survey of personnel. The main purpose of the research is to define similarities and differences of motivation in these two types of organizations.
The paper explores the dynamics of the Russian non-profit organizations contribution to the national economy and their development tendencies. Statistical data on national accounts and FIRA PRO database of 1995-2012 has been analyzed in terms of the share of GDP and industry output accounted for by non-profits and the activity of non-profit organizations in the regions of Russia. The findings indicate that a considerable decline in these indicators. Significant discrepancies between changes in the activity of non-profits and other producers show a possibility of additional nonprofit development factors. It is concluded that there are factors of nonprofit sustainability during the time of financial crises.
One of the most important indicators of company's success is the increase of its value. The article investigates traditional methods of company's value assessment and the evidence that the application of these methods is incorrect in the new stage of economy. So it is necessary to create a new method of valuation based on the new main sources of company's success that is its intellectual capital.