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Речевые средства реализации стратегии дискредитации в современном политическом ток-шоу
This article is devoted to the description of the impact on the addressee in the modern media speech of a political orientation (based on the material of the political talk show “60 minutes”), which is mainly realized through the use of a discrediting strategy. The tactics of insult and mockery are considered as the main speech tactics. In the process of work, research methods such as discourse analysis, methods of interpretation and contextual analysis are used, a communicative-pragmatic approach was used. As the analysis of the material shows, the most frequent are lexical means of implementing the discrediting strategy, as well as means of changing the significative lexical meaning, the combination of which allows the addressee to express, often implicitly, his negative opinion and create a negative background for the addressee's perception of information.