Стратегия самопрезентации и ее исчисление методом параметризации в латиноамериканском политическом дискурсе

Верхневолжский филологический вестник. 2025. Т. 43. № 3. С. 218–227.

Bocharov Y.

The parameterization of discourse focuses on its communicative domain, defined by specific communicative parameters that describe utterances based on their axiological characteristics and speech context. Public addresses can be parameterized by describing a politician’s self-presentation strategy. With growing interest in studying effective speech influence in public settings, identifying core features of political communication has become crucial in discourse research. Linguistic analysis methods have provided insights into Latin American political communication. The primary element of self-presentation strategy is the “I/we-technique.” Self-presentation strategies also include appeals to precedent phenomena to strengthen one’s position or convince others of the validity of the political course. Political messages often include references to statistical data that elicit emotional responses from the audience. These appeals can have negative or positive connotations depending on the speaker’s intent. In the context of ideological polarization in Latin American countries, regional leaders often use the “rich-poor” dichotomy, populism, and demonization of opponents through negative language and evaluative semantics. Contemporary political speech in Latin America is divided into two ideologically opposing blocs: “pro-American” and “pro-North American,” each with distinct communicative parameters. The identified components of self-presentation strategies hold significant pragmatic and expressive value.

Keywords: политический дискурс, communicative tactics, прагмалингвистика, Pragmalinguistics, параметризация, коммуникативная стратегия самопрезентации, institutional discourse, political discourse, институциональный дискурс, Parameterization, self-presentation strategy, Latin American discourse, латиноамериканский дискурс, коммуникативные тактики, external addressing, внешняя адресация