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Организационные условия формирования местных сообществ на примере деятельности сельских фольклорных ансамблей Удмуртии
This article focuses on the interweaving of institutional and informal aspects of ethnic culture in the rural areas of Udmurtia. The author seeks to understand how traditional singing practices interact with the official requirements and norms established by cultural institutions. The practices of communal singing in the modern village are explored through the lens of the constructivist paradigm, using ethnographic description methods and the concept of "invention of tradition." The empirical basis of the study consists of 36 interviews collected in the northern, less urbanized areas of Udmurtia, where unique practices of individual and group singing have been preserved. The rural area remains a rich field for studying specific styles of symbolic consumption, supported by the preservation of the language and elements of traditional culture. The article reveals how employees of cultural institutions strive to intensify communication in the Udmurt language, including folk songs in the repertoire that meet institutional performance standards. At the same time, informal singing at home parties and in friendly circles continues to serve as a channel for cultural participation and activism, complementing the official cultural practice and creating a complex network of social connections among members of the rural community. This research not only sheds light on the specifics of folklore ensembles and singing practices in modern rural communities of Udmurtia but also offers a look at the sociocultural processes occurring at the junction of institutional regulation and living folk tradition.