Цифровая реальность: между утопией и антиутопией

С. 133–139.

Kudriavtseva E.

More than a hundred years have passed from the original ideas linking efficiency and quality of life with the automatic transformation of big data to the real triumphant procession of digital technology. During this time, the main utopian and dystopian scenarios for the development of the cybernetic, computerized and digital world were framed. The author considers the expectations formed during the twentieth century and in the first quarter of the 21st century, and compares them with the realities in which modern professional and everyday life proceeds. The analysis and evaluation of modern digital practices reveals two opposite trends. On the one hand, it is an expansion of opportunities that reveal utopian expectations formulated in the past regarding cybernetic, automated, computerized practices. On the other hand, these are new circumstances that change the boundaries of subject privacy, which the authors of dystopias warned about. The rapid development of technologies and their introduction into the system of professional and ordinary practical tools led to the segmentation of society on several new grounds. These are not only the readiness and skill of using gadgets and the technologies included in them, but also the criteria for building trust, parameters for determining reliability. Social segmentation is associated with individual and generational possibilities of adaptation to new technologies, the desire to adapt these technologies to individual and social needs, as well as with individual and collective formation of the meanings of using these technologies in the context of their own cognitive experience. The main hypothesis formulated as a result of analytical research is the assumption that several semantic worlds related to the formation of people's attitudes towards digital technologies are developing in parallel. Communication between these semantic worlds is still not well developed, which can lead to the intensification of semantic wars of different scale.

Keywords: субъектность, социальная коммуникация, цифровые технологии, digital technologies, social communication, utopia and dystopia metaphor, actor position, semantic wars, метафора утопии и антиутопии, смысловые войны

In book

Человекоориентированное управление: будущее цифрового общества. В двух частях

Ч. 1. , СПб.: Издательство СПбГЭУ, 2023.