Индивидуальный пошив одежды в Пермской области в 1960-х годах: советские управленческие дилеммы

Вестник Пермского университета. Серия: История. 2023. Т. 62. № 3. С. 163–173.

Papushina I. O.

This article represents a microanalysis of Soviet tailoring in Permskaya oblast, exploring managerial practices in tailoring, its problems, and internal contradictions. This paper understands tailoring as a system of tailoring shops and workshops governed by the Department of Everyday service in Permskaya oblast. The regional tailoring system is understudied compared with Clothing Design Houses of the Ministry of Light Industry and private dressmaking. The study focuses on the issues of fashion design management and the industrialization of tailoring. The evidence of this study comes from the State Archive of Perm Region. The article reveals that the main managerial problem of Soviet tailoring in the 1960s was to keep the balance between the fulfillment of planned tasks and customer satisfaction. The tailoring industrialization tried to marry the traditional approach to tailoring and the Fordist way of organizing customer goods production dominating in this decade. The lack of diversity in large-scale production made customers extensively use tailoring as a replacement and pushed further the development of tailoring industrialization. Tailoring professionals and party bureaucrats had many differences in their views on the future of tailoring. The managerial practices in fashion design included administrative enforcement and material incentives. The conclusion discusses the directions for future work. 

Keywords: история менеджмента, микроистория, management history, microhistory, ателье мод, индивидуальный пошив одежды, tailoring, Soviet management