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Текстогенные трансформации инфосферы. Методологический эскиз становления Интернета.
The analysis of Internet communication realities enabled the researcher to identify such an essential characteristic as “textogenicness’” of the socioeconomic discourse. The effectiveness of its development is determined by the efficiency of texts and the interaction of communicators; technological characteristics of the current iteration of the Internet also depend on the behavior of users. Thus, philological dimension becomes the main criteria of the effectiveness of social development.
Besides, it is the philological explanation of textogenicness’, and not the technological one, that becomes an essential element of the theoretical concepts and practices of online communication, Public Relations, media. This explanation provides text / philological / liberal arts dimensions.