Распространение цифровых технологий в условиях внешних шоков: на примере пандемии COVID-19

Бизнес-информатика. 2023. Т. 17. № 1. С. 37–52.

Shcherbakov R., Privorotskaya S., Vishnevskiy K.

This paper investigates the impact of external shocks on the spread of digital technologies. Using the example of the COVID-19 pandemic, we identify and describe four patterns that refl ect the uneven response of diff erent digital technologies to external conditions undergoing transformation. The patterns diff er in both the magnitude of the pandemic’s impact and the timing of the resulting eff ects. Video conferencing, business continuity and telemedicine services showed a dramatic increase in demand at the beginning of COVID-19 and a gradual decline in the later stages. A more moderate response in the early weeks of the pandemic is typical of e-commerce and online entertainment. Delayed eff ects are seen in digital logistics services and digital currencies, which reacted much later than other technologies. Finally, a slow declinein signifi cance after the pandemic began has been observed for biometrics and cybersecurity technologies. Similar patterns may describe the transformation of the spread of digital technologies not only under the influence of COVID-19, but also in the face of dramatic economic and social changes of other origins.

Keywords: цифровые технологии, экономический шок, digital technology, цифровая трансформация, economic shocks, COVID-19, COVID-19, digital diffusion, market adaptation, распространение цифровых технологий, адаптация рынков, digital transformation

Publication based on the results of: Approbation of new methods for identifying trends and assessing the dynamics of their development (2023)