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Subject
News
May 22, 2026
HSE Graduates AI Project Wins at TECH & AI Awards
Daria Davydova, graduate of the HSE Graduate School of Business and Head of the AI Implementation Unit at the Artificial Intelligence Department of Alfa-Bank, received a prize at the TECH & AI Awards. She was awarded for the best AI solution for optimising business processes. The winners were determined as part of the VII Russian Summit and Awards on Digital Transformation (CDO/CDTO Summit & Awards).
May 20, 2026
HSE University Opens First Representative Office of Satellite Laboratory in Brazil
HSE University-St Petersburg opened a representative office of the Satellite Laboratory on Social Entrepreneurship at the University of Campinas in Brazil. The platform is going to unite research and educational projects in the spheres of sustainable development, communications and social innovations.
May 18, 2026
The 'Second Shift' Is Not Why Women Avoid News
Women are more likely than men to avoid political and economic news, but the reasons for this behaviour are linked less to structural inequality or family-related stress than to personal attitudes and the emotional perception of news content. This conclusion was reached by HSE researchers after analysing data from a large-scale survey of more than 10,000 residents across 61 regions of Russia. The study findings have been published in Woman in Russian Society.

 

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Правовое обеспечение экономических реформ: Социальная сфера

M. : Higher School of Economics Publishing House, 2000.
Isaev N., Korshunova T., Kuzminov Y., Smirnov S., Jakobson L. I.
Chapters
Экономико-правовые проблемы сферы здравоохранения
Jakobson L. I., В кн.: Правовое обеспечение экономических реформ: Социальная сфера.: М.: Издательский дом ГУ-ВШЭ, 2000.
Added: February 6, 2013
Priority areas: sociology
Language: Russian
Keywords: рекламасоциальная сферамаркетингсоциология в бизнесе
Правовое обеспечение экономических реформ: Социальная сфера
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Determinants of Сonsent to Personal Data Surveillance: Experimental Evidence from Russia
Sizov A., Rodionova M., Sedashov E. et al., / NRU Higher School of Economics. Series PS "Political Science". 2026. No. 1.
Rapid development of surveillance technologies is one of the most socially important consequences of the digital age. This paper investigates the factors determining consent to surveillance of various types  of  personal  data and contributes  to  rapidly  growing  research  on  citizens  perceptions  of surveillance practices. Relying on a comprehensive survey experiment, we study the effects of ...
Added: May 15, 2026
Домашние питомцы и здоровье пожилых. Количественный анализ
Карцева М. А., Peresetsky A., / Высшая школа экономики. Серия WP2 "Количественный анализ в экономике". 2026. № WP2/2026/01.
This study examines the association between health status among elderly individuals living alone and pet ownership (cats, dogs). We employ data from the “Time Use Survey” conducted by the Federal State Statistics Service (Rosstat) in 2019, which contains information on more than 10,000 elderly individuals living alone aged 60 or older in Russia, including data ...
Added: May 8, 2026
Структура музыкальной индустрии Южной Кореи: особенности работы и медиапродвижения музыкальных компаний и групп
Гвоздин М. М., Rodkin P. E., Знак: проблемное поле медиаобразования 2026 № 1(59) С. 27–38
The article is devoted to identifying the specifics of the business models of music companies in South Korea, their work with artists, as well as the restrictions imposed by the industry on idols. An idol is a professional artist who has undergone systematic training in an entertainment agency and performs the function of a comprehensive ...
Added: April 23, 2026
Практики использования технологии дипфейк в современных аудиовизуальных медиа: этические рестрикции
Yefanov A., Человек 2026 Т. 37 № 2 С. 67–82
The article presents the practices of using deepfake technology in modern audiovisual media (television, cinema, internet) by referring to the most resonant cases. Appealing to the conducted by the author results of semi-structured expert interviews (n = 15) with media communications analysts, case study and socio-cultural modeling methods, ethical restrictions of such audiovisual solutions are ...
Added: April 23, 2026
Загадка внутренней мотивации
Vorchik A., / Social Science Research Network. Серия SSRN Working Paper Series "SSRN Working Paper Series". 2026.
This article is devoted to the phenomenon of intrinsic motivation, to understand which two models are proposed. We study how positive/negative intrinsic motivation to work (experienced utility) affects worker's individual labour supply (model I) and the amount of effort they exert (model II). In model I, we use intrinsic motivation to explain the positive/negative slope ...
Added: March 15, 2026
Microfoundations of the Cultural Modernization Theory
Musaev A. U., Vorchik A., / Series Social Science Research Network "Social Science Research Network". 2026.
This paper attempts to model the evolutionary theory of modernization and democratization. The model reflects the key provisions of R. Inglehart and C. Welzel's theory and provides a microfoundation for the adaptation of subjective values to the objective importances of the survival factors and the structure of the labour markets from the perspective of evolutionary ...
Added: February 10, 2026
Denomination, Religiosity and Anti-Immigrant Attitudes in Europe:Comparative Evidence from the European Social Survey
Dorkhanov I., Sokolov B., / Series OSF "SocArXiv". 2025.
This study investigates the relationship between individual religiosity and attitudes towards immigrants of different religious backgrounds in Europe. Using data from the 7th wave of the European Social Survey (2014-2015), we examine the influence of individual denomination and subjective religiosity level on hostility towards Muslim immigrants and the importance of immigrants’ Christian background. Our analysis, ...
Added: December 23, 2025
Classification Approach to Mapping Cultural Differences: An Illustration Using Survey Data from 60 Russian Regions
Nastina E., Sokolov B., / Series OSF "SocArXiv". 2025.
We argue that a classification-based approach to measuring cultural differences across countries or subnational regions is a promising complement, and sometimes an alternative, to the widely used dimensional method in cross-cultural research. The latter summarises cultural variation using continuous dimensions, for example, Hofstede’s famous individualism-collectivism dimension. However, this approach relies on strong parametric assumptions, which are ...
Added: December 23, 2025
Cross-Nationally, Non-Probability Web Surveys Demonstrate Poorer DemographicCoverage and Yield More Liberal Estimates of Public Opinion than F2F Surveys
Korsunava V., Sokolov B., / Series OSF "SocArXiv". 2025.
Non-probability web surveys offer several advantages over face-to-face (F2F) interviews—they are cheaper, faster, more accessible, and reduce interviewer effects and desirability bias. As such, they are increasingly popular in both academic and commercial research. However, they often yield demographically biased samples, raising concerns about the accuracy of the resulting public opinion estimates. Most studies on ...
Added: December 23, 2025
Восьмая международная конференция «Управление бизнесом в цифровой экономике»: сборник статей конференции, Санкт-Петербург
СПб.: ИПЦ СПбГУПТД, 2025.
Сборник содержит статьи участников Восьмой международной научной конференции «Управление бизнесом в цифровой экономике», которая состоялась на экономическом факультете СПбГУ 20–21 марта 2025 г. Конференция была посвящена исследованию роли цифровых технологий в формировании единого информационного и коммуникационного пространства. Статьи сгруппированы по следующим тематическим направлениям: 1. Цифровые экосистемы и интеграция участников рынка 2. Технологии и бизнес-модели Индустрии 5.0 3. Взаимодействие в маркетинговых ...
Added: December 11, 2025
Российские регионы в фокусе перемен : Сборник докладов XIX международной конференции студентов и молодых ученых, Екатеринбург, 14–16 ноября 2024 года
Екатеринбург: Издательский дом «Ажур», 2025.
В сборник вошли материалы докладов, представленных на тематических секциях в рамках цикла специальных мероприятий XIX Международной конференции «Российские регионы в фокусе перемен», которая состоялась в Екатеринбурге 14 - 16 ноября 2024 г. Организаторы конференции: Институт экономики и управления УрФУ. Сборник подготовлен Институтом экономики и управления Уральского федерального университета имени первого Президента России Б.Н. Ельцина. Адресован ...
Added: November 27, 2025
Extended Family Structures Exert a Causal Influence on Fertility
Ustyuzhanin V., Zinkina J. V., Korotayev A., / Series Soc " SocArXiv". 2025.
Research of the impact of kin alloparenting on reproduction mainly focuses on mother’s parents and parents-in-law. The impact on fertility of extended families and the alloparental help with childcare they can provide has received much less attention. Moreover, there is an important lacuna in the existing studies of this problem, as it is mostly approached ...
Added: November 11, 2025
Возможно ли измерить качество количеством?
В.В. Чистяков, / Высшая школа экономики. Серия WP7 "Математические методы анализа решений в экономике, бизнесе и политике". 2022. № 9.
Для понимания какого-либо качества, как правило, выбирается, некоторая подходящая для его оценки шкала (скажем, от 1 до 5), и, согласно этой шкале, качеству присваиваются одна или несколько оценок.  Эти оценки затем преобразуются в одну, “усредненную”, оценку; например, выбирается среднее арифметическое. Так, несданная сессия с тремя баллами 5, 2 и 5 “характеризуется’’ средней оценкой хорошо: (5+2+5)/3 = ...
Added: November 4, 2025
Нейминг спортивных событий и команд в контексте законодательных ограничений на рекламу игр, основанных на риске и пари
Afanasyeva O. V., Серегин Г. Е., Erofeeva Y., Труды по интеллектуальной собственности 2025 Т. 53 № 2 С. 67–77
The article examines the features of promoting  betting companies related to socially risky categories of services. Currently, there is a widespread practice of using individualization tools of bookmakers in the official names of sports events, teams, and facilities. The authors identify  analyze current advertising legislation and emerging law enforcement practices in terms of risk-based games ...
Added: October 30, 2025
Маркетинг: траектории развития и контуры новой парадигмы
Tretyak O., Российский журнал менеджмента 2025 Т. 23 № 2 С. 153–167
Purpose: to substantiate the necessity of developing a new conceptual framework for marketing (paradigm shift) in the context of structural changes in the external environment, and to outline the contours of the emerging paradigm. Methodology: this paper is based on the author’s extensive experience teaching and researching the field of adapting marketing concepts to environmental changes ...
Added: October 29, 2025
Science and Technology as Grounds for National Pride: Empirical Evidence from 32 Countries
Fabrykant M., / Series SocArXiv "SocArXiv". 2025.
This article explores to what extent the cross-national differences in pride reflect objective differences in countries’ performance in these spheres. The empirical study conducted to answer this question is based on the survey data from the International Social Survey Program – National Identity covering 32 countries and quantitative indicators of countries’ achievements in technology from ...
Added: October 7, 2025
Политическая аккомодация культурных различий в индустриально развитых обществах (Political Accommodation of Cultural Differences in Industrialized Societies)
Малахов В. С., Симон М. Е., Летняков Д. Э. et al., / SSRN. Серия Social Science Research Network "Social Science Research Network". 2020.
The  notion  of  “political  accommodation” applied  to the  theory  and  practice  of managing cultural diversity could enrich the Russian academic dictionary. Liberal democratic states invented specific mechanisms for political accommodation of cultural differences. Thanks to these mechanisms, the part of the population of a democratic state that is not ready to dissolve into the ethnocultural ...
Added: September 26, 2025
Влияние маркетплейсов на продвижение товаров повседневного спроса
Khomik O., Avdasheva S. B., Российский журнал менеджмента 2025 Т. 23 № 2 С. 271–290
Цель исследования: объяснение изменения баланса стимулов, оказывающих влияние на принятие маркетинговых решений производителями потребительских благ. Методология исследования: обобщение практического опыта работы в сфере корпоративного стратегического маркетинга и его сопоставление с результатами исследований цифровых платформ, их маркетинговых инструментов и мотивов коммерческих решений c использованием подходов метаанализа и теоретического моделирования. Результаты исследования: определены ключевые аспекты трансформации маркетинговых практик производителей потребительских благ за ...
Added: September 25, 2025
ХХIХ Всероссийская научно-методическая конференция заведующих кафедрами маркетинга, рекламы, связей с общественностью и смежных направлений «Высшая школа будущего: конвергенция традиционных и инновационных образовательных практик для коммуникационных дисциплин»
Veselov S. V., [б.и.], 2025.
Сборник включает в себя статьи, посвященные актуальным вопросам преподавания маркетинга, рекламы, связи с общественностью и смежных дисциплин в высшей школе. Сборник предназначен для преподавателей - профессорского состава, работающих в маркетинге, рекламе и смежных дисциплинах. ...
Added: September 15, 2025
Российский рекламный ежегодник 2024.
Veselov S. V., КнигИздат, 2025.
25-й выпуск ведущего отечественного издания про развитие российской рекламной индустрии. Авторами выступают топ-менеджеры и ведущие аналитики крупнейшие рекламных структур, исследовательских организаций, индустриальных ассоциаций, а также представители профильных государственных структур. В Ежегодники анализируются основные проблемы современного рекламного рынка. ...
Added: September 15, 2025
Short-Term Shocks, Long-Term Shifts: Nonviolent Political Movements and Economic Activity
Ustyuzhanin V., Fain E., / NRU Higher School of Economics. Series PS "Political Science". 2025. No. 1.
This article aims to shed light on the economic consequences of the nonviolent campaigns (NVCs) across the  world. The current era is shaped with various political transformations that are often driven by political movements  that engage in NVCs. Some of them are successful and result in regime change while others fail and are unable to ...
Added: September 12, 2025
Advertising types cross-network effects on two sided platforms
Veronika A. Khlyupina, Svetlana V. Golovanova, Pontual Ribeiro E., Russian Journal of Economics 2025 Vol. 11 No. 3 P. 331–348
Broadcast TV is a well-known example of a two-sided platform where cross network effects on the viewer and advertising sides interact. Like many platforms, it is advertiser-financed. While the literature shows that viewers dislike advertising, we explore a unique data set and distinguish between paid and non-paid (informative) ads. Cross-network effects’ estimates show that the ...
Added: September 10, 2025
Роль маркетинга в продвижении препаратов для похудения на примере Оземпика: анализ рисков и последствий.
Khisyamov R., Апсалямова А. В., Бондарева М. А., Образование. Наука. Научные кадры 2025 № 2 С. 210–216
Marketing and advertising play a central role in the pharmaceutical industry, highlighting important aspects of packaging and disseminating information about medications, diseases and medical products to both professionals and consumers. At the same time, these activities face stringent regulatory requirements and ethical issues due to their significant impact on human health and safety. There is ...
Added: September 2, 2025
Semmel von dahoam: диалект в коммерческой рекламе Южной Германии
Пономарёва А. А., Вестник Московского государственного лингвистического университета. Гуманитарные науки 2024 № 7(888) С. 100–107
The article examines the role of dialect in commercial banner and poster advertising in South Germany. It analyzes advertising campaigns with Upper German dialect inclusions implemented between 2010 and 2022 in Bavaria and Baden-Württemberg. The results of linguopragmatic analysis indicate that the use of dialect in regional advertising messages is determined both by the communicative ...
Added: September 2, 2025
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