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Правовое обеспечение экономических реформ: Социальная сфера
M. :
Higher School of Economics Publishing House, 2000.
Jakobson L. I., В кн. : Правовое обеспечение экономических реформ: Социальная сфера. : М. : Издательский дом ГУ-ВШЭ, 2000.
Added: February 6, 2013
М. : Экон-Информ, 2018
Аddresses education in the field of advertising, marketing, public relations ...
Added: April 18, 2018
Yakovlev A. A., Kazun A., Troshina A., Экономическая социология 2016
В настоящем исследовании мы предпринимаем попытку внешней оценки состояния рынка прикладных социологических исследований в России. Наш анализ стоится на основе доступных открытых материалов (статей, интервью, презентаций на профессиональных конференциях и др.), а также 18 углубленных интервью и 45 формализованных анкет, собранных нами у руководителей социологических исследовательских центров России в 2013-2014 гг. Мы рассматриваем текущую ситуацию ...
Added: October 9, 2015
Каз. : Печатный двор, 2008
Added: March 23, 2014
М. : Экон-Информ, 2016
В настоящем сборнике собраны материалы XX Юбилейной Международной конференции заведующих кафедрами маркетинга, рекламы, связей с общественностью и смежных направлений, которая проходила 14-16 апреля 2016 г. в Российской академии народного хозяйства и Государственной службы при Президенте РФ (РАНХиГС) ...
Added: February 24, 2017
Emelyanova N. A., Voronina Y., Н. Новгород : Издательство Нижегородского государственного университета им. Н.И. Лобачевского, 2019
The book is aimed at B1-B2 English language learners majoring in the fields of management and economics (marketing, management, enterprise management, logistics, human resource management). It includes nine chapters covering the areas relevant for building language competencies of a contemporary manager: leadership, team management, freelancing, customer care, marketing and entering new markets, advertising and branding, international ...
Added: January 13, 2020
Timokhovich A. N., Гришаева С. А., М. : АНО Учебный центр довузовского образования "АЗЪ", 2012
Учебное пособие в пяти частях адресовано абитуриентам для подготовки к ЕГЭ по обществознанию на подготовительных курсах. Пособие содержит краткий конспект лекционного материала, подобранные тестовые задания по всем разделам курса. ...
Added: March 10, 2014
Savelyeva O. O., Человек 2017 № 1 С. 60-73
The article presents a retrospective of the appearance and development of the style "minimalism" As a response to the complication of social life and the environment in the early 1960s & nbsp; On & nbsp; West and the USSR. Minimalism turned out to be in demand in the Soviet Union in conditions of insufficient consumer ...
Added: June 12, 2017
Sergeev P., Samylina D., Communications. Media. Design 2021 Vol. 6 No. 3 P. 115-128
This article describes the process of studying users’ behaviour in the digital space and creating psychographic portraits using an automated system inside the VKontakte (VK) social network and collecting users’ information. Within the framework of this study, the authors attempted to prove the possibility of implementing these data for small and medium-sized businesses’ goals and ...
Added: January 31, 2022
Novatorov E. V., Маркетинг в России и за рубежом 2014 Т. 6 № 104 С. 3-15
The article discusses the controversial concept of marketing for non-profit organizations. The existing theory of marketing for non-profit organizations developed with borrowing some concepts from the social sciences. From sociology, organizational behavior and anthropology were borrowed the concept of the organization as an open system, motivation, self-interest, bilateral voluntary exchange. Alternative concepts of organization, motivation ...
Added: December 8, 2014
Nureev R. M., Кондратов Д. И., Журнал институциональных исследований 2010 Т. 2 № 3 С. 86-128
In article the market of cars before crisis, features of its growth on a boundary of centuries is considered, manufacturers are investigated world production of vehicles on segments and the largest companies. Change of manufacture of cars for last 20 years is shown. Dynamics of structure of the market of cars in Russia in 2001-2008 ...
Added: November 6, 2012
М. : Экон-Информ, 2017
Collection of reports on the problems of modern education and research in the field of advertising and PR ...
Added: June 15, 2017
О.О.Савельева, Гао Ц., Человек 2012 № 2 С. 63-76
The paper analyzes the features of the content and form of the Chinese advertising, as well as certain aspects of the organization of the advertising business in China. To address the specific ethics of advertising communication in the PRC related to the context of the Chinese culture. ...
Added: February 13, 2014
Istyagina-Eliseeva E., Викторов Д. Д., Гайда Ф. А. et al., М. : ИНФРА-М, 2019
«Russia. 21st century. Encyclopedia" is a universal encyclopedic publication reflecting the role and place of Russia in the new Millennium. It contains sections on the state structure, 85 subjects of the Federation, the nature of the country, population, history, economy,state of the environment, social sphere, culture - literature, architecture, music, theater, cinema, as well as ...
Added: December 8, 2020
Korneeva I., Маркетинг в России и за рубежом 2016 № 5 С. 4-12
The article describes theoretical aspects of using marketing in work of NCOs. The paper argues that the concept of marketing is worth to expand to the study of nonprofit sector, market orientation as a form of realization of the concept of marketing in non-commercial organizations has been analyzed both as a philosophy, giving rise to ...
Added: September 30, 2016
М. : Государственный университет управления, 2021
Сборник посвящен актуальным проблемам маркетинга, брендинга и рекламы. Представлены результаты исследований бакалавров и магистрантов вузов России. Затронуты вопросы маркетинговых стратегий и тактик в отраслях и сферах деятельности, а также по специальным проектам. ...
Added: November 21, 2023
Balayan A. A., Томин Л. В., Информационное общество 2020 № 5 С. 80-88
The paper focuses on the transformation of the advertising market under the influence of platform companies, using the US example, to show the mechanism of digital disruption in print media business model. The development of digital infrastructure has allowed platform companies to collect and monetize data, deliver personalized ads to users throughout the internet. A ...
Added: October 28, 2020
Istyagina-Eliseeva E., Викторов Д. Д., Гайда Ф. А. et al., М. : ИНФРА-М, 2019
«Russia. 21st century. Encyclopedia" is a universal encyclopedic publication reflecting the role and place of Russia in the new Millennium. It contains sections on the state structure, 85 subjects of the Federation, the nature of the country, population, history, economy,state of the environment, social sphere, culture - literature, architecture, music, theater, cinema, as well as ...
Added: December 8, 2020
Gridneva N. N., St. Petersburg : OOP, 2011
This study guide, being a logical continuation of the book by N.Gridneva and S.Solntsev ‘Business English’, is for the students of non-linguistic departments who study Business English. Its structure consists of several sections including a text on one of the five topics, a series of pre- and after-reading tasks on its understanding, and also a ...
Added: October 26, 2012
Korneeva I., Маркетинг в России и за рубежом 2016 № 2 С. 18-27
The article discusses theoretical aspects of marketing approach to fundrasing in nongovernmental organizations. The author analyzes the marketing concept of fundraising, discusses major approaches to its measuring and provides and in-depth account of its major components: collecting information about needs, preferences, motives of donors, distribution of information between employees and departments of an organization, coordinated ...
Added: September 30, 2016
Novatorov E. V., Consumer Social Responsibility eJournal 2013 Vol. 2 No. 68 P. 1-28
ABSTRACT The author deconstructs the prevailing conceptualization of public sector marketing and concludes it rests on three principles: voluntary exchange, an open system organization,and self-interest motivation. A review of the genesis of these principles revealed that alternative principles were ignored in the social science literature. Based on a qualitative analysis and critical hermeneutic approach a ...
Added: October 29, 2013
Novatorov E. V., Marketing Science eJOURNAL 2016 Vol. 9 No. 28 P. 1-40
The broadening marketing concept was introduced in 1969 and was
initially well-received by marketing scholars. However, during
the subsequent four decades, the concept has been increasingly
questioned and has divided marketing scholars into two opposing
camps. This paper traces the evolution of the broadening
marketing proposition and critically examines the arguments put
forward against the ...
Added: October 3, 2016
Rykov Y., Вестник Санкт-Петербургского государственного университета. Серия 12. Психология. Социология. Педагогика 2011 № 2 С. 300-308
Advertising model is considered in terms of Luhmanns concept of social communication, the values approached as means of achieving the advertising success as a social communication. Th eir contribution is estimated using the coeffi cient of structural correlation between the values in advertisements and in the audience. Th e author discovered a group of the ...
Added: October 17, 2014
Blinova M., Журналист. Социальные коммуникации 2012 № 2 С. 56-67
Статья посвящена российским социальным медиа, в частности Одноклассники.ru, ВКонтакте и МойМир и их особенностям. Автор сравнивает их с зарубежными аналогами. В статье рассматриваются интересы и предпочтения российской аудитории социальных медиа, исследуются бизнес-модели вышеперечисленных социальных сетей, роль рекламы и онлайн-игр, которые приносят значительный доход владельцам медиа. ...
Added: January 31, 2013