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ХХIХ Всероссийская научно-методическая конференция заведующих кафедрами маркетинга, рекламы, связей с общественностью и смежных направлений «Высшая школа будущего: конвергенция традиционных и инновационных образовательных практик для коммуникационных дисциплин»
2025.
Academic editor: Евстафьев В. А.
Under the general editorship: Евстафьев В. А.
Papushina I. O., Shenkman E., Социологические исследования 2026 № 7 С. 31–43
The external shocks of 2022 have altered the operating environment for Russian
companies and the demand for skilled workers. This study examines how demand has responded for
different categories of professionals in the fashion industry, where the departure of international brands
has simultaneously increased uncertainty and opened up market niches for Russian manufacturers.
The empirical basis of the research ...
Added: August 7, 2026
L.: Routledge, 2026.
This volume explores how generative artificial intelligence is reshaping universities worldwide. Rather than focusing only on the technology, it shows how Artificial Intelligence (AI) is changing how students learn, teachers teach, and institutions operate, while also being shaped by cultural values, educational traditions, and social expectations.
Bringing together international case studies from regions including Europe, the ...
Added: August 6, 2026
Ulgen H., Journal of International Students 2026 Vol. 16 No. 17 P. 283–312
This study reports a secondary analysis of phenomenologically informed, semistructured interviews with 15 Turkish undergraduate and graduate students at three universities in Moscow and examines how peer networks function beyond emotional buffering to support academic engagement and institutional navigation in Russian–medium higher education. Drawing on social support theory, communities of practice, and community cultural wealth ...
Added: August 5, 2026
Gaete Sepulveda M. A., Dymarskaya O. Y., Chesnokov-Posadsky I. et al., М.: Грифон, 2026.
Recognizing the transformative potential of social entrepreneurship, the Reputation Management in Education Laboratory (RepLab) at the Higher School of Economics in St. Petersburg and the ACT Lab at the Azman Hashim International Business School (AHIBS) at the University of Technology Malaysia (UTM) established the Satellite Lab for Social Entrepreneurship in 2023. This joint initiative aimed ...
Added: August 5, 2026
Gaete Sepulveda M. A., Rozhdestvenskaia N., Кулькова В. Ю. et al., М.: Грифон, 2026.
This workbook is a practical guide for those who are ready to turn their desire to take action into a sustainable social entrepreneurship business model. The social entrepreneurship roadmap is structured around the steps “I’m changing the world” — “I’m developing a comprehensive approach,” guiding you from identifying problems and analyzing stakeholders, through formulating goals ...
Added: August 5, 2026
Н. Новгород: [б.и.], 2026.
Десятая, юбилейная Всероссийская научная студенческая конференция НИУ ВШЭ — Нижний Новгород, продолжает традицию мероприятий, проводимых ежегодно с 2017 года. Конференция 2026 года собрала более 250 докладчиков из 57 образовательных и научных учреждений России, Израиля и Узбекистана. Мероприятие стало значимой площадкой для молодых учёных, стремящихся раскрыть свой потенциал и внести вклад в развитие науки и образования. ...
Added: August 4, 2026
Пермь: Управление издательской деятельности Пермского государственного национального исследовательского университета, 2025.
The monograph is dedicated to the 70th anniversary of the founding of the Department of Socio Economic Geography at Perm State National Research University. The collective monograph covers a wide range of issues related to the geographical study of the territorial organization of society, which were laid down in the numerous works of M. D. Sharygin and have ...
Added: August 3, 2026
Iskakova B., Kleinlein E. V., Prisyazhniuk D. et al., European Journal of Education 2026 Vol. 61 No. 3 Article e70810
This study examines pre-service teachers' (PSTs) attitudes towards inclusive education in Germany and Russia and investigates how they relate to teacher training curricula and teacher educators' discourse. A mixed-methods design was used, including an online survey of PSTs (n = 460) with an open-ended question, curriculum review and exploratory interviews with university educators in both contexts. The ...
Added: August 3, 2026
Lysenok N., Enterprise Development and Microfinance 2026 Vol. 36 No. 4s P. 81–92
This paper decomposes the performance of volatility-informed multi-strategy trading in constituents of the MOEX index, using six systematic strategies on 17 liquid stocks that account for about 80% of Russian equity market capitalization, evaluated walk-forward over 2022–2025. Two results emerge. First, diversification arithmetic: with an average pairwise return correlation of 0.09 and negatively correlated trend ...
Added: August 2, 2026
Брюхно А. С., Telitsyna A., Journal of Social Policy Studies 2026 Vol. 24 No. 1 P. 143–158
This article examines grassroots digital volunteerism as a form of civic self-organization in the context of s large-scale socio-economic disruption, using the 2022 refugee crisis in Russia as an empirical case study. It focuses on the mutual aid networks that emerged on the VKontakte social network and the Telegram messenger, analyzing their organizational characteristics, modes ...
Added: August 1, 2026
Maghsoohi A., Pavlov V., Rouse P. et al., Health Care Management Science 2026 Vol. 29 No. 37
As the numbers of older people (65 +) rise globally, the pressure on acute hospitals to provide efficient and effective care while addressing resource inequities increases. In this study we introduce Recognising Episodes of Acute Complexity in Health (REACH), a novel Automatic Machine Learning (AutoML)-based predictive model that prioritises older patients and assigns them to complex ...
Added: July 30, 2026
Федеральное государственное бюджетное учреждение науки Институт Европы Российской академии наук, 2026.
This edited volume examines the place of the European Union in the global economy during the first quarter of the twenty-first century against the backdrop of an emerging global economic order in which BRICS countries are playing an increasingly important role. Particular attention is paid to the evolution of the EU’s integration strategy – its ...
Added: July 30, 2026
Lola I. S., Семенова М. Т., Усов Н. А., ИСИЭЗ НИУ ВШЭ, 2026.
Центр конъюнктурных исследований Института статистических исследований и экономики знаний НИУ ВШЭ представляет информационно-аналитический материал «Деловой климат в оптовой торговле во II квартале 2026 г.», подготовленный в рамках Программы фундаментальных исследований НИУ ВШЭ на основе ежеквартальных конъюнктурных опросов руководителей 6,5 тыс. организаций оптовой торговли, проводимых Федеральной службой государственной статистики в 82 субъектах Российской Федерации. Обследования проводятся на ...
Added: July 29, 2026
Lola I. S., Ostapkovich G. V., Asoskov D. et al., ИСИЭЗ НИУ ВШЭ, 2026.
Для расчета индекса экономического настроения (ИЭН ВШЭ) использовались результаты обследований деловой активности российских предприятий и организаций, а также потребительских ожиданий, в мониторинговом режиме проводимых Росстатом. В обследованиях принимают участие 17,5 тыс. руководителей организаций различных секторов экономики (около 6 тыс. крупных и средних предприятий добывающей и обрабатывающей промышленности, 6,2 тыс. строительных фирм, 3,4 тыс. организаций розничной торговли, около ...
Added: July 29, 2026
Biryuk D., Journal of Economics and Social Sciences 2019 No. 15 P. 69–71
The paper is devoted to the study of the mechanism and competencies needed for developing managerial skills through training courses on managerial struggle, which are necessary not only in the field of business and management, but also in other spheres of public life. The technology of these trainings was developed by Vladimir Tarasov. The influence ...
Added: July 29, 2026
Biryuk D., Gaudeamus Igitur 2020 № 1 С. 46–47
The article is devoted to the study of the mechanism and competencies necessary for the development of managerial skills through training courses on managerial struggle, which are necessary in the field of business and management. The article describes the impact of this technology on the development of necessary skills, as well as techniques used during ...
Added: July 29, 2026
Издательство Центра современных образовательных технологий, 2025.
This collection contains materials from the Second International Scientific and Practical Forum
"Teaching Arabic in the Modern World: Traditions and Innovations," held on November 15-16, 2025, by the Sheikha Fatima bint Mubarak Educational Center at the E.M. Primakov Regional Gymnasium, an autonomous non-profit general education organization, in partnership with the Institute of Oriental Studies of the ...
Added: July 28, 2026
Nefedova A., Marinina E. I., Antonova E. et al., М.: ИСИЭЗ ВШЭ, 2026.
В работе отражены результаты масштабного социологического исследования возможностей по реализации индустриальной аспирантуры, выполненного Институтом статистических исследований и экономики знаний Национального исследовательского университета «Высшая школа экономики» (ИСИЭЗ НИУ ВШЭ)
при поддержке Минобрнауки России. Рассмотрена международная практика применения подобного формата подготовки научных кадров высшей квалификации. Приведены мнения представителей университетов и компаний о востребованности и перспективах индустриальной аспирантуры в нашей стране, а также суждения ...
Added: July 28, 2026
Lodiagin B., Petrov V., International Journal of Innovative Research and Scientific Studies 2026 Vol. 9 No. 7 P. 127–141
This study compares seven Russian regional airport public-private partnership projects to examine how governance arrangements relate to implementation performance and adaptation under uncertainty. The analysis draws on public documents, project-participant materials, industry reports, and business media available by May 2026. A qualitative multiple-case design combines thematic analysis with cross-case synthesis. The cases range from comparatively ...
Added: July 27, 2026
Pashkov S., Социологический журнал 2026 Т. 32 № 2 С. 32–44
This article discusses the methodological possibilities and specific features of constructing chain indices based on longitudinal sociological data. The relevance of the study stems from the shortage of diverse socio-economic indicators for promptly tracking fluctuations in the expectations and intentions of small business owners under heightened uncertainty. The authors show that the chain index methodology ...
Added: July 27, 2026
Karpova N. S., Союзное государство 2026 № 6(232) С. 87–89
The article examines the peculiarities of the formation of Belarusian enterprises, the factors of their competitiveness, high export potential, and the culture of marketing work. The author raises the question of ways to strengthen integration processes within the Union State by understanding the competitive advantages of its participants, creating conditions for the growth of mutual ...
Added: July 14, 2026
Velikaya E. V., Baranova T., Джахангирова В. С. et al., M.: Национальный книжный центр, 2026.
Учебное пособие предназначено для обучения академическим навыкам чтения, говорения и письма на основе статей из научно-популярных журналов по различным профилям: образование, программирование, лексика гейм-дизайна, продуктовые исследования, создание цифровых продуктов для различных сфер жизни, UX-исследования и юзабилити-тестирование, маркетинг игр и цифровых продуктов. Упражнения, разработанные для каждого урока, ориентированы на развитие профессионального вокабуляра, написание обобщений (summary) и ...
Added: July 3, 2026
Butkovskaya V., Oyner O. K., М.: Издательский дом НИУ ВШЭ, 2026.
В аналитическом докладе рассматриваются сущность и ключевые факторы омниканального клиентского опыта в российской розничной торговле. На основе анализа академических и отраслевых источников, а также эмпирического исследования предложена и валидирована модель измерения омниканального клиентского опыта. Представлены актуальные тенденции развития омниканального ретейла в России и практические рекомендации для компаний по совершенствованию клиентского пути и интеграции каналов. ...
Added: June 13, 2026
Гвоздин М. М., Rodkin P. E., Знак: проблемное поле медиаобразования 2026 № 1(59) С. 27–38
The article is devoted to identifying the specifics of the business models of music companies in South Korea, their work with artists, as well as the restrictions imposed by the industry on idols. An idol is a professional artist who has undergone systematic training in an entertainment agency and performs the function of a comprehensive ...
Added: April 23, 2026