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Разработка модели прогнозирования численности клиентской базы компании
Аудит и финансовый анализ. 2011. Т. 6. С. 104–108.
Andreeva A. V.
This article concerns the problem of predicting the size of company's customer base in case of solving the task of managing its clients. The author purposes a new approach to segment-oriented predicting the size of clients based on adopting the Staroverov's employees moving model. Besides the article includes the limitations of using this model and its modification for each type of relations of the client and the company.
Priority areas:
management
Language:
Russian
Keywords: математическое моделированиеmanaging of client basecustomer lifetime valuemathematical modelingpredictive analyticssegmentationlifecycle of the clientattrition rateprobability modelMarkov chainthe promlem of forgetfulnessуправление клиентской базойдолгосрочная стоимость клиентапрогнозирование численностисегментацияжизненный цикл клиентатекучесть клиентоввероятностная модельмарковская цепьпроблема отсутствия последствия
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