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Segmentation and Profiling of Media Communications: Industrial and Educational Determinants
P. 507–521.
Yefanov A., Tomin V.
The subject of this article is the explication of segmentation and profiling of media communications. The rationale is based on a combination of interdependent industrial and educational determinants. A case study method is used on the example of the best practices of National Research University Higher School of Economics, where ‘Media communications’ was developed. It is an innovative direction for the Russian educational space, which is currently included in the curriculum of more than ten universities of the country (not only in the federal center but in the regions as well). The research also involved a secondary analysis of statistical data. The productivity of this direction is de-termined both for the Russian media industry and higher education.
In book
Ural University Press, 2020.
М.: ООО "ИПП "КУНА", 2025.
The collection features articles prepared based on the materials of reports presented and discussed at the XII International Scientific and Practical Conference “Innovative Technologies in Cinematography, Media Industry and Education”, which took place on October 20–27 and November 6 and 10, 2025, in Moscow and Korolev.
Intended for researchers, professionals and educators, as well as university students whose areas of interest include innovative technologies in cinematography, media industry and education, virtualistics and philosophical anthropology. ...
Added: May 2, 2026
Жигунов А. Ю., Terra Linguistica 2020 Т. 11 № 3 С. 97–107
The Arctic and its development issues become more and more important in the information agenda of the Russian and world media over the past years. The reasons for this increased attention to the region are the activities of main decision makers: authorities, army, business, nature defenders, international organizations, etc., aimed at expanding regional influence, improving ...
Added: April 19, 2026
Kazun A. D., Журнал социологии и социальной антропологии 2026 Т. 29 № 1 С. 100–117
The term "fake news" has entered not only academic discourse but also everyday language. Researchers highlight a wide range of negative consequences associated with disinformation. However, it remains unknown whether the public problematizes this situation and whether news audiences are willing to justify fake news in certain contexts. This study's empirical base comprises 119 semi-structured ...
Added: April 10, 2026
Yefanov A., Вестник Российского университета дружбы народов. Серия: Литературоведение, журналистика 2025 Т. 30 № 4 С. 838–847
The subject of this research is the concept of a future Code of Ethics for Modern Media Communications – a set of normative rules. The goal is to articulate the problem of regulating media cultural principles based on a new paradigm. The theoretical and methodological framework draws on media culture theory, the concept of professional ...
Added: December 29, 2025
Дементьева К. В., Коммуникативные исследования 2021 Т. 8 № 1 С. 117–131
The relevance of the study is explained by the existing need to consider relationship between the government and media in the context of the development of new communications. The purpose of the work is to consider the media communications of the region in the context of interaction between the government and society, to analyze the ...
Added: October 31, 2025
Дементьева К. В., Фролова Н. М., Бакеева Д. А., Знак: проблемное поле медиаобразования 2024 № 2 (52) С. 65–74
The article is devoted to the most notable media trends in the tourism industry through the prism of the media. The problems of highlighting the cultural brand of the region are touched upon. The article discusses the mechanism of positioning the tourist brand of the Republic of Mordovia in the media and its impact on ...
Added: October 17, 2025
Дементьева К. В., Казин А. В., Виртуальная коммуникация и социальные сети 2025 Т. 3 № 4(12) С. 342–349
Mordovia is a small national republic with a low level of social conflicts. Mordovia has few regional mass media sources, which makes digital sources important for its residents. As a result, Governor Artyom A. Zdunov launched his own Telegram channel called Zdunov Zdes (i.e., Zdunov is here), which has become a valuable source of information ...
Added: October 7, 2025
СПб.: Медиапапир, 2025.
В книге размещены доклады, сделанные на конференции, посвященной проблемам медиакоммуникаций. ...
Added: September 4, 2025
Дейнеко А. Г., Труды по интеллектуальной собственности 2025 Т. 52 № 1 С. 8–18
The article discusses various approaches to the legal analysis of streaming, typical for private law and public law sciences. In the field of private law, streaming is considered mainly through the prism of the method of using the exclusive right to an audiovisual or other complex work (video game, TV broadcasting, etc.), which can be ...
Added: July 4, 2025
Balakina Y. V., Вопросы журналистики, педагогики, языкознания 2025 Т. 44 № 2 С. 249–261
The modern information environment is characterized by an active involvement of media in the processes of formation and transformation of public consciousness during armed conflicts, which necessitates a comprehensive study of the mechanisms of media influence on the perception of military actions and the development of mediatized warfare models. The aim of the study is ...
Added: July 1, 2025
Batyrshin R. I., ДИАЛОГ КУЛЬТУР И ЦИВИЛИЗАЦИЙ, РФ 2024 С. 19–23
The focus of the study is on the analysis of information interaction and the establishment of a single information space across the CIS member states, which contributed to the formation and development of moral and value interactions in the cultural codes of nations. The practical experience of creating the international TV and radio company MIR ...
Added: November 29, 2024
Yefanov A., Pugachev M., RUDN Journal of studies in literature and journalism 2023 Vol. 28 No. 4 P. 830–841
The modeling of the media educational potential of the television industry as a post-crisis phenomenon is considered. The complex of theoretical and empirical approaches such as modeling, case-study, semi-structured expert interviews was used. According to the results of this research, the fact that the television industry has the media educational potential and employs it in ...
Added: November 14, 2024
Zelentsov M., Информационное общество 2024 Т. 4 С. 121–129
В статье анализируются данные, полученные в ходе анкетирования в декабре 2023 г. студентов трех вузов ДНР и позволяющие определить степень зависимости их поведения в сообществах близких людей от свойственного им индивидуального медиапотребления. На основании ответов респондентов делается вывод, что такая зависимость в среде молодежи Донбасса в целом соответствует аналогичному показателю в остальной России, хотя в ...
Added: August 31, 2024
Kazun A. D., Мир России: Социология, этнология 2024 Т. 33 № 2 С. 77–94
Recent research focused on excessive news consumption, often portrays it within a normative framework as a form of uncontrolled, addictive, or emotionally driven behavior, emphasizing its negative impacts. This study shifts the narrative by highlighting the perspectives of doomscrollers—individuals engaging in compulsive consumption of negative news. Through 47 interviews conducted from November 20, 2022, to ...
Added: April 7, 2024
Shomova S., Челябинский гуманитарий 2023 № 3(64) С. 117–127
Following one common definition, the expression “the role of the individual in history” is understood as the role performed by the individual who, earlier, better, deeper and more fully than others, realizes the new needs of the development of society, the need to change existing conditions and fights for it more resolutely than others. Of ...
Added: February 21, 2024
Yefanov A., Tomin V., , in: 2023 Communication Strategies in Digital Society Seminar (ComSDS).: IEEE, 2023. P. 86–89.
The article analyzes the digital media discourse implemented in the regional disposition. The digital media discourse is viewed here as a special kind of political discourse, which was built in the Orenburg region in 2019 on the eve of the gubernatorial elections. A set of methods is used: case study; content analysis of the materials ...
Added: January 7, 2024
Yefanov A., Человек 2023 Т. 34 № 4 С. 58–75
The article presents the dynamics of the media effects of the coronavirus infodemic (COVID-19). A set of methods is used: case study; systematization; intent analysis; secondary analysis of sociological and statistical data. Timeline of the study: March 1 – June 30, 2020. Based on the results of the study, it is concluded that the first ...
Added: January 7, 2024
Yefanov A., Осокин А. А., Известия Уральского федерального университета. Серия 1: Проблемы образования, науки и культуры 2023 Т. 29 № 4 С. 12–20
The purpose of the study is to substantiate the influencer as a special sociocultural category in modern media communications. A set of methods is used: case study; comparative analysis; sociocultural modeling; secondary analysis of statistical data. The theoretical and methodological basis of the study is P. Lazarsfeld’s model of two-stage communication, A. Flier’s theory of cultural ...
Added: January 7, 2024
Yefanov A., Цифровая социология 2023 Т. 6 № 2 С. 51–57
In the article, taking into account the digital network progression observed in the modern communication environment, a revision of the conceptual apparatus of communication is carried out, on the basis of which the structure of symbolic capital is substantiated – additional discrete varieties are distinguished: publicity capital, network capital and media capital. The role and ...
Added: January 7, 2024
Yefanov A., Вестник Российского университета дружбы народов. Серия: Литературоведение, журналистика 2022 Т. 27 № 4 С. 767–774
In the presented article, an attempt is made to revise the conceptual apparatus of modern communicology – to differentiate the concepts of a public opinion leader and an influencer. A polyparadigm approach is used using a set of methods: historical genetic analysis; structural analysis; sociocultural modeling. Based on the results of the study, proposes the ...
Added: January 7, 2024
Белоедова А. В., Выровцева Е. В., Дубровская Т. В. et al., СПб.: Медиапапир, 2023.
Монография продолжает серию «Язык в координатах массмедиа», основанную Институтом «Высшая школа журналистики и массовых коммуникаций» Санкт-Петербургского государственного университета.
В ней представлены промежуточные результаты исследования, проводимого в рамках проектов РНФ № 22-18-00184 «Речевые практики возражения и пути их преодоления в научно-популярной медиакоммуникации»
(главы 1, 2, 3) и № 23-28-00109 «Рецепция и интерпретация научного текста в интернете: мультимодальный
подход» (глава ...
Added: December 13, 2023
М.: МПГУ, 2023.
The collection contains articles by participants of the III International scientific and practical conference "Media-2023: theory and practice: 2023 – the year of the teacher and mentor", organized by the Department of Journalism
and Media Communications of Moscow Pedagogical State University (March 2, 2023).
The publication is addressed to high school teachers, research specialists, graduate students, undergraduates,
bachelors, all interested ...
Added: November 1, 2023