Анна Качкаева: диалог с медиа

Челябинский гуманитарий. 2023. № 3(64). С. 117–127.

Shomova S.

Following one common definition, the expression “the role of the individual in history” is understood as the role performed by the individual who, earlier, better, deeper and more fully than others, realizes the new needs of the development of society, the need to change existing conditions and fights for it more resolutely than others. Of course, this can be not only the history of the development of mankind as a whole, but also any other - the history of culture, the history of industry, the history of technology ... In our case, we are talking about the history of Russian education in the field of media, and the person to whom the article is dedicated is Anna Kachkaeva, who managed to strategically change educational standards and offer new formats of approaches to teaching media professionals. Based on the methods of Persona Studies, elements of historical analysis and case study, the proposed study aims to draw correlations between the trends in the development of the Russian media sphere and the individual interests and decisions of a particular person, which, in turn, turned out to be able to influence the formation of a professional environment.

Keywords: медиакоммуникации, Высшая школа экономики (ВШЭ), Higher school of Economics, media communications, медиаграмотность, трансмедиа сторителлинг, media literacy, digital production,, transmedia, цифровое продюсирование