Communication Trends in the Post-Literacy Era: Polylingualism, Multimodality and Multiculturalism as Preconditions for New Creativity
The monograph presents the research results of the discussion held at the Fifth Interna-tional Research Conference “Communication trends in the post-literacy era: polylingualism, multimodality and multiculturalism as prerequisites for new creativity” (Ekaterinburg, UrFU, November 26–28, 2020). The book is a result of joint efforts by the research group “Multilingualism and Interculturalism in the Post-Literacy Era”.The research results are presented in the form of sections that consistently reveal the features of modern media culture; its contradictory manifestations associated with both positive and negative consequences of mass media use; the positive role of new media in education during the COVID-19 pandemic; creative potential of contemporary art and mediation, contemporary art and media environment.The collective monograph will be of interest to researchers in media culture, media education, media art and tools of social networks and new media in modern education, primarily in teaching foreign languages and Russian as a foreign language, in the professional education of journalists and specialists in the field of media communications.
The subject of this article is the explication of segmentation and profiling of media communications. The rationale is based on a combination of interdependent industrial and educational determinants. A case study method is used on the example of the best practices of National Research University Higher School of Economics, where ‘Media communications’ was developed. It is an innovative direction for the Russian educational space, which is currently included in the curriculum of more than ten universities of the country (not only in the federal center but in the regions as well). The research also involved a secondary analysis of statistical data. The productivity of this direction is de-termined both for the Russian media industry and higher education.