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Subject
News
October 19, 2026
'Cultural Studies Seeks to Understand What Lies Beneath the Surface of Everyday Things'
Maxim Zhiganov has been exploring different aspects of sound for many years—first in relation to his native Perm and then on a broader, global scale. In this interview for the HSE Young Scientists project, he talks about sound maps, the special issue of the journal Logos, and why it is important to make the familiar less clear and obvious.
October 14, 2026
At HSE University–St Petersburg, Experts Discuss How AI Changes Tourist Routes and Cultural Heritage
Neural networks are no longer simple travel assistants; now they decide what to include on the route and what to skip. Artificial intelligence changes how people perceive a place and shapes the image of tourist centres. At the II International Scientific and Practical Conference ’Information Technologies in the Preservation and Promotion of Cultural Heritage,’ researchers discussed who controls algorithmic solutions and in what ways, and whether authentic traditions get lost in them.
October 12, 2026
Road Injuries Leading Cause of Death Among Men Aged 10 to 39
Worldwide, road injuries are the leading cause of death among males aged 10–39. An international team of researchers reached this conclusion as part of the Global Burden of Disease Study 2023, analysing data from 204 countries between 1990 and 2023. Their findings have been published in The Lancet Public Health, with HSE University Professor Vasily Vlassov listed among the collaborators.

 

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Метод процедурной риторики для анализа трансмедийных произведений

Наука телевидения. 2019. Т. 15. № 3. С. 147–168.
Milovidov S.

The article analyzes the methodology of procedural rhetoric (I. Bogost) as applied to transmedia storytelling, making it possible to detect its specific network characteristics. With the development of digital technologies, the perception of transmedia works changes from narrative reception to interaction with the space. In this regard, a problem emerges associated with perception and analysis of such practices possessing spatial characteristics, since the traditional (i.e. linguistic) approach appears to have limited applicability and does not allow to research these objects in their entirety. To research this space constructed in users’ practices within the framework of procedural rhetoric, it is proposed to analyze individual operations (actions of a transmedia project participant) and map the resulting operational chains. Therefore, a vast array of data is created, combining all elements of a transmedia work into a single space, regardless of media format or media platform they are presented in...

Research target: Media and Communications
Language: Russian
Full text
DOI
Keywords: массовая культураpopular cultureвидеоигрытрансмедийный сторителлингtransmedia storytellingvideogamesprocedural rhetoricпроцедурная риторикаактор-сеть
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