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Программы лояльности: зарубежный и российский опыт
Вестник Московского университета. Серия 6: Экономика. 2016. № 5. С. 113–131.
Berezka S.
The aim of this paper is to identify the role of the loyalty programs in the Russian market. The methodology of the study based on the analysis of relevant publications and qualitative research using semi-structured interviews with experts in customer relationship and loyalty programs which were fulfilled in 2014–2015 in Russia and Austria. The article offers the definition of customer loyalty programs as relationship marketing tool, and contains the differentiation criteria from the frequency and reward schemes, also the role of customer loyalty programs for retail chains are investigated. The systematization of the reward types that are widely use in loyalty programs are provided. The paper contributes to the development of relationship marketing theory and customer loyalty programs issue.
Kolesnik N. A., Общество и экономика 2026 № 1-2 С. 114–134
Стремительно растущее население планеты и рост объемов индивидуального потребления при низкой включенности населения в экологические практики признается ключевым
препятствием на пути к экономике замкнутого цикла. В статье анализируется использование
огромного рекламно-коммуникационного потенциала крупных торговых сетей для вовлечения
населения в экономику замкнутого цикла через повышение экологической сознательности и популяризацию ответственного потребления. Эмпирической основой исследования стала база данных коммуникации шести ...
Added: September 6, 2026
Alena Bernyukevich, / Series WP BRP "Basic research program". 2025.
This essay explores the complex issue of determining the appropriate level of risk when implementing innovations within organizations. While innovation is widely recognized as a cornerstone of competitiveness, growth, and sustainability, excessive or poorly managed risk can lead to significant challenges. The discussion highlights key factors influencing acceptable risk levels, including alignment with corporate goals, ...
Added: August 17, 2026
Dvoryashina M. M., Петрушенко А. В., Известия Санкт-Петербургского государственного технологического института (технического университета) 2015 Т. 30 № 56 С. 101–105
In this research, the authors consider the structured model of the processes of interactions with customers in different segments for effective management of the customer relationship and cost of this relationship. This model’s basic elements are marketing acquisition and retention costs per client; RFM analysis – one of the easiest instruments for customers’ segmentation; behavioral and relational customers’ metrics, which characterize difficulties of ...
Added: June 19, 2026
Gurkov I. B., Kossov V. V., Filinov N. et al., / NRU Higher School of Economics. Series MAN "Management". 2026. No. N/A.
This research note is devoted to assessing the socioeconomic impact of sanctions of sanctioned countries and uses the data on Russia in 2022-2024. We use for the analysis four fundamental socioeconomic parameters-the expected length of life of males at birth, the misery index (Okun's index), the level of Gross Domestic Product at purchasing parity prices, ...
Added: June 11, 2026
Kolesnik N. A., ЭКО 2026 Т. 56 № 1 С. 161–177
This article analyzes the use of advertising and communications potential by large retail chains to foster consumer environmental awareness and promote responsible consumption among the population. The study was conducted using a database of social media communications from major grocery retailers for 2015–2024 and an engagement rate formula adapted by the authors to the specifics ...
Added: February 17, 2026
Galina Shamanina, Fainshtein E., Chkoniya V. et al., International Journal of Agricultural Resources, Governance and Ecology 2025 Vol. 20 No. 6 P. 79–99
The relevance of educational tourism has been growing in recent years, driven by factors such as globalisation, an increasing interest in immersive learning experiences, and the integration of technology. This growth has opened new opportunities for innovative learning within educational tourism. This multinational study investigates digital trust theory, focusing on how educational tourism products are formed through online services provided by language schools. To achieve this, qualitative data were collected using web-scraping techniques from 563 language schools across several ...
Added: January 14, 2026
Meissner D., Salati Marcondes de Moraes G. H., Brandão Fischer B. et al., / NRU Higher School of Economics. Series WP BRP "Science, Technology and Innovation". 2025. No. WP BRP /STI/2025.
Innovation has long been at the center of debates in economics, management, and organizational studies. However, innovation is never free of uncertainty and risk. Every act of innovation implies a departure from established paths and a willingness to embrace the unknown. From the beginning it's never clear if there is an audience which appreciates the ...
Added: November 28, 2025
Cripps K., Ivanova E., Sridaran K. et al., / Series 0 "0". 2024.
Imagine a world where individuals are considering the impact on the long term of the decisions they are making. Where, as they analyze information, they wonder who are the stakeholders impacted – extending beyond the traditional ones to include Nature, the ecosystem as a stakeholder, and the next generations. Imagine young people reminding each other ...
Added: November 5, 2025
Шаповал О. А., Сибирский психологический журнал 2025 № 96 С. 230–240
Modern marketing strategies and advertising have a significant role in fostering consumer
loyalty towards certain brands. However, when the relationship with a brand is strengthened,
consumption becomes more a means of self-identification than a tool to satisfy needs, thereby
acquiring characteristics of behavioral addiction. Despite the extensive research conducted on
brand loyalty, demonstrative and compulsive consumption, the phenomenon of ...
Added: October 11, 2025
Zharakhovich M., Жукова А. В., / Open Society Foundations. Серия OSF "OSF Preprints". 2025.
This article presents an overview of the theoretical literature and empirical research pertinent to the study of the digitalized market of esoteric services in Russia and abroad. The objective of this review is to identify the specific strategies employed by experts in this market to maintain customer loyalty. The study is pertinent in light of ...
Added: July 16, 2025
Markin M., Vishnyakova V., Regional Research of Russia 2025 Vol. 15 No. 1 P. 124–131
The article raises the question of how holding a major sporting event in a relatively small regional center changes the business environment for local businesses. Saransk serves as an empirical example, the capital of the Republic of Mordovia, which in 2018 became one of the host cities of the FIFA World Cup. The research methodology ...
Added: June 24, 2025
Sokolov B., / Series OSF "SocArXiv". 2025.
This paper reviews various estimands used in modern scientific and applied research to operationalize causal inquiries within the Rubin Causal Model framework. I first introduce the most widely utilized average treatment effects, such as ATE, ATT, and ATC. I then describe their popular extensions, including those targeting local and conditional treatment effects; causal interactions and mediation; effects ...
Added: May 6, 2025
Elena R. Sharko, Anastasiya A. Sokolova, Journal of Applied Economic Research 2025 Vol. 24 No. 1 P. 344–378
Retailers around the world have been actively developing the Private Label (PL) niche in recent years, significantly contributing to food sales in value. Therefore, the goal of this research is to determine the factors influencing trust in private label food brands among consumers in relation to loyalty to retailers. Hypotheses were formulated to identify the above-mentioned influence. The ...
Added: March 12, 2025
Ovanesova Y., Moshiashvili M. M., Типсина Н. О., / Series "Working Papers". 2021.
The purpose of this article is to analyze and evaluate the cultural characteristics of the digital ecosystem product teams leaders and operational efficiency. Using binary choice models (the main conclusions were made on the basis of logit regressions), has been found a significant negative relationship between the probability of achieving business goals by a team ...
Added: February 17, 2025
Kapeliushnikov R., / Высшая школа экономики. Серия WP3 "Проблемы рынка труда". 2024. № WP3/2024/03.
The paper analyses the little-known essay of one of the classics of economic thought, J. A. Schumpeter (1883–1950), “The Sociology of Imperialisms,” where he appears not as an economic theorist, but as an economic sociologist. The problem of imperialism interested Schumpeter almost throughout his scientific career. His theory was polemically directed against various Marxist interpretations, ...
Added: December 18, 2024
Kapeliushnikov R., / Высшая школа экономики. Серия WP3 "Проблемы рынка труда". 2024. № WP3/2024/02.
The paper explores the key development in the Russian labor market of the 2020s – emergence of a massive overhang of vacant jobs, which has already reached a record level of 7 percent. The paper discusses theoretical aspects of the problem of labor “shortage”, examines probable triggers for the vacancy escalation, and analyzes its dynamics and ...
Added: December 18, 2024
Kapeliushnikov R., / Высшая школа экономики. Серия WP3 "Проблемы рынка труда". 2024. № WP3/2024/01.
The history of economic thought knows a few of heated methodological controversies (Methodenstreit), the most famous of which was a “battle” at the end of the 19th century between Austrian and New historical schools on proper methods of social sciences. Later at the turn of the 1930–1940s a dispute arose between J.M. Keynes, on the one ...
Added: December 18, 2024
Zvereva V., / Банк России. Серия 1 "Аналитические записки". 2024. № 10.
Россия относится к числу стран, которым присуща выраженная региональная неоднородность. Эта неоднородность может быть связана с географическим расположением региона. Например, регионы Дальнего Востока имеют внешнеэкономические связи преимущественно со странами Азии, в то же время регионы запада России преимущественно связаны с Европой. Неоднородность также может быть следствием разной структуры экономик регионов. Например, в южных регионах традиционно ...
Added: December 12, 2024
Zvereva V., Скуратова А. В., / Банк России. Серия 1 "Доклады об экономических исследованиях". 2024. № 129.
Целью данного исследования являлась оценка вклада федеральных и региональных факторов в работу процентного канала трансмиссионного механизма денежно-кредитной политики (ТМ ДКП) после начала пандемии COVID-19 в 2020 году и усиления санкционного давления в 2022 году. Полученные результаты свидетельствуют о том, что наблюдается заметная асимметрия и неоднородность в реакции региональных банковских ставок на ДКП в зависимости от рынка (корпоративное кредитование или депозиты населения), характера ДКП (сдерживающая или стимулирующая) и влияния региональных факторов. Лаг ДКП составляет: 2–3 месяца для рынка корпоративного кредитования и 3–4 месяца для рынка ...
Added: December 12, 2024
Ivanova M., Вестник Томского государственного университета. История 2025 № 94 С. 38–47
This article is devoted to the reconstruction of the gendarme officers’ collective perceptions about the Russian Empire’s territory on the materials about the 2nd gendarme district. The study examined the records of the high police, which reflected the gendarme officers’ ideas about the people’s political loyalty and loyalist sentiments. The study is based on archival ...
Added: November 16, 2024
Тункевичус Э.О., Шарко Е.Р., Ребязина В.А. et al., Вестник Московского университета. Серия 6: Экономика 2024 Т. 59 № 2 С. 234–263
The paper develops and tests models of consumer loyalty formation in relation to online services based on empirical research data. This study is one of the first in the Russian academic environment to empirically test the relationship between loyalty and a number of factors that form consumer loyalty, a significant part of the works published ...
Added: April 29, 2024
Oparin D., Problems of Post-Communism 2023 P. 1–11
This paper develops a new approach to contemporary religious authority among Muslim migrants in Russia, conceptualizing such notions as duty and loyalty in the Muslim migration context. The study demonstrates the fluidity of the boundary between official and unofficial authorities using the configuration of the Muslim environment of Irkutsk (Siberia) as its real-life example. The research focuses on the position, religious practices, and ...
Added: December 18, 2023
Rebiazina V., Sharko E., Berezka S., Journal of Economics, Finance and Administrative Science 2024 Vol. 29 No. 57 P. 186–204
Purpose – This paper aims to reveal the impact of companies’ relationship marketing practices in emerging markets on their market and financial performance from a long-term, 13-year perspective.
Design/methodology/approach – The research design combines primary empirical data from 229 Russian companies, based on the Contemporary Marketing Practices survey and objective financial performance data from official statistical ...
Added: November 29, 2023
Королева М. В., Электронный научно-образовательный журнал "История" 2019 Т. 10 № 84 Статья S207987840007931-3-1
Статья посвящена исследованию крестоприводных книг, которые представляли собой оформленные особым образом списки лиц, принявших присягу на верность службы русским царям. Изучаются происхождение крестоприводных книг, причины письменной фиксации присягнувших лиц, их состав, обстоятельства присяги, практика составления крестоприводных книг в России XVII в. в контексте эволюции ритуала присяги. Исследование исторических обстоятельств появления крестоприводных книг сочетается с их ...
Added: September 30, 2023