КОММУНИКАЦИИ ГОСУДАРСТВЕННОЙ КОРПОРАЦИИ В СОЦИАЛЬНЫХ МЕДИА: ИМПЕРАТИВЫ И ЭКСПЕРИМЕНТ

Коммуникации. Медиа. Дизайн. 2018. Т. 3. № 2. С. 111–135.

Afanasyeva O. V., Ерофеева Я. В.

The article discusses the experience of official public relations through social media.

The conversation on this topic, according to the authors, should not be abstract. The

article focuses on the representative case study of Roscosmos. Roscosmos is one of

6 state corporations of the Russian Federation and is responsible for the

development of Russian cosmonautics. Together with atom, gas, bread and

weapons, space is one of the leading brands of Russia. Therefore, the positioning of

Roscosmos is not just about corporate communication but the communication of

national importance and global coverage. The goal and implementation of the

communication strategy of Roscosmos are interesting to study in the complex

context of the information society and online communication, public openness and

accountability, budget deficit and global competition.

Keywords: информационная открытость, transparency, communication strategy, коммуникационная стратегия, openness, corporate public relations, communication in social media, корпоративные связи с общественностью, коммуникация в социальных медиа