Оценка влияния кинематографа на социальные представления о героизме апробация одного подхода

Коммуникология. 2018. Т. 6. № 4. С. 142–158.

Trotsuk I., Субботина М. В.

Sociology has not developed a clear and standard approach to assess the influence of cinema on social representations of heroism, so the article identifies some necessary conceptual and methodological steps in this direction. First, the authors consider different interpretations of ‘heroism’, techniques of its empirical study, and methods to analyze the perception of movies. Second, the article presents the results of the pilot study of social representations of heroism, including those formed under the influence of movies. The qualitative content analysis of four groups of Russian films revealed the distribution of types of heroes according to the authors’ classification. The survey based on the unfinished sentences technique allowed to assess the perception of movie heroes by two groups (parent and children generations). The results of the survey showed that the interpretations of real-life heroism in two groups are similar while the movie heroes differ: adults prefer military heroism, and children believe that heroes are to fight their internal fears and inspire others to overcome life difficulties.

Keywords: контент-анализ, кинематограф, социальные представления, героизм, герой, метод неоконченных предложений