?
Корпоративный сторителлинг как инструмент менеджмента в управлении знаниями и корпоративной культурой
С. 8–13.
In book
Самара: Издательский дом "БАХРАХ", 2017.
Забурдаева Е. В., Лаборатория рекламы 2004 № 3 С. 20–23
. ...
Added: October 21, 2026
Prokhorov A., Journal of Popular Culture 2026 Vol. 59 No. 1 P. 7–14
Vladimir Propp's Morphology of the Folktale and Joseph Campbell's The Hero with a Thousand Faces are the most famous and influential scholarly works describing the universal patterns of the hero's journey. However, there are no specific case studies comparing them. This research applies both schemes concurrently in the analysis of Pixar feature-length animated films, with a particular focus on Coco (2017). ...
Added: February 20, 2026
Морган Р. Б., Вестник Российского экономического университета им. Г.В. Плеханова 2014 Vol. 2 No. 68 P. 99–106
This is an article about developments in Irish business from the early days of the European Union through to the first decade of the current century. ...
Added: January 27, 2026
Морган Р. Б., Grishin V. I., Grishina O. A. et al., М.: ФГБОУ ВО "РЭУ им. Г.В. Плеханова", 2014.
This is a book on modern economics, written mainly in Russian but with a chapter in English. ...
Added: January 27, 2026
Afanaseva I., Бондаренко И. Е., Федорович Д. В. et al., ПРО-ДОД 2025 № 6(60) С. 59–76
This article examines modern approaches to managing educational organizations in the context of digital transformation and increasing external turbulence. It analyzes key trends in the development of their leaders: data-driven management, the development of distributed leadership, the phenomenon of resilience, and professional communities as tools for collective development. The authors pay particular attention to the ...
Added: December 1, 2025
Maksimenko A., Забелина Е. В., Круз-Карденес Х. et al., Психология. Журнал Высшей школы экономики 2026 Т. 23 № 2 С. 317–333
Social networks have intensified conspicuous consumption, turning visual travelrelated content into a key tool for status self-presentation and the affirmation of social position. The present study is aimed at examining the socio-demographic markers of conspicuous consumption on social networks and its relationship with loneliness. The study involved 100 respondents (M = 39.34; SD = 10.31), including ...
Added: October 4, 2025
Sorokin P., Afanaseva I., Мониторинг общественного мнения: Экономические и социальные перемены 2025 № 4 С. 202–224
The article is devoted to the study of manifestations and methods of supporting agentic (i.e. transforming the environment in a direction not determined by it) behavior as a factor of success of contemporary corporations in the condition of neo-structuration, that is, a new phase of societal evolution, which assumes a change in the relationship between ...
Added: September 5, 2025
Prokhorov A., Textual Practice 2025 Vol. 39 No. 2 P. 145–161
This article explores Here I Come, a web series released on YouTube in November 2020 and the only fictional queer web series in Russia since 2013. The starting point of the study is a narrative analysis of the plot structure using the monomyth scheme, proposed by Joseph Campbell in 1949. The analysis shows the creators performed ...
Added: February 28, 2025
Zhdanova P., Современная зарубежная психология 2024 Т. 13 № 3 С. 83–92
В статье представлен обзор концепций эмоционального выгорания сотрудников, корпоративной культуры организации, а также исследований, которые посвящены изучению аспектов корпоративной культуры как предикторов эмоционального выгорания сотрудников. Обзор исследований показал, что, когда корпоративная культура не совпадает с представлениями сотрудников, это способствует не только снижению уровня удовлетворенности, но и формированию выгорания у сотрудников. Исследования подчеркивают, что аспекты корпоративной ...
Added: September 15, 2024
Ошкордина А. А., Радыгина Е. Г., Lebedeva S., Лидерство и менеджмент 2023 Т. 10 № 4 С. 1499–1514
In the article, the authors identified the main elements of the hotel's corporate culture influencing its effective operation. According to the results of the previous analysis, in the modern concept of socio-economic development of the hospitality industry, issues of corporate culture in organizations are not always given due attention, or these issues are deliberately ignored ...
Added: May 7, 2024
Podorozhnaya A., Сулейков А. В., Педагогическое образование 2022 Т. 3 № 6 С. 122–127
В статье осуществлен анализ и интерпретация научно-информационного материала по проблеме практического применения типовых приемов устранения противоречий из теории решения изобретательских задач (далее - ТРИЗ) в цифровом сторителлинге в контексте образования. Неоднозначность позиций, занимаемых авторами исследований в рамках темы сторителлинга в контексте образования, обуславливают в условиях современной образовательной практики необходимость разрешения выявленных противоречий между (а) утверждением ...
Added: March 16, 2024
Сулейков А. В., Педагогический журнал 2022 Т. 12 № 2-1 С. 365–370
Предметом проведенного исследования является методика Storytelling Schools в кроссфункциональном и межпредметном измерении школьной программы. Цель статьи заключается в детальном рассмотрении преимуществ и возможностей использования сторителлинга в школьном образовании. Методологию исследования составляет взаимосвязь и взаимодействие общенаучных, конкретно-научных, инструментальнотехнологических методологических подходов, принципов (специальных и научнопедагогических), а также методов научного поиска. В процессе исследования рассмотрены преимущества и достоинства ...
Added: March 16, 2024
Гришанин Н. В., Миневич Я. В., Sokolova T. et al., Контуры глобальных трансформаций: политика, экономика, право 2022 Т. 15 № 5 С. 185–205
Corporate communications existed long before the formation of the theory of marketing and management. Even in Rome industry guilds prescribed ethical rules of conduct between representatives of different professions which can be called protocol relations. At that time, the formation of patriotism began, as a manifestation of heroic love for the society, country, family, suzerain, ...
Added: February 9, 2024
Rodomanchenko A., Педагогика 2022 Т. 11 № 86 С. 51–59
The article examines the effectiveness of the TPRS method (Teaching Proficiency through Reading and Storytelling) on the development of speaking skills. Having been proven effective in multifarious educational contexts around the world, TPRS is barely used in the Russian educational environment. This paper sets out to address this research gap. It was hypothesized that the ...
Added: February 8, 2024
Dubinina M., Вопросы прикладной лингвистики 2023 № 52 С. 7–31
Modern linguistics is looking for new approaches to developing issues of urban space practices. Particular attention is paid to the semiotics of space and the potential for the representation of cultural meanings in nonverbal communication, nonverbal behavior of residents of urban space, and the representation of culture in the movement of the urban environment. This ...
Added: January 17, 2024
Sorokin P., Afanaseva I., Шмаевка В. К. et al., В кн.: Предпринимательство и инновации на рынках АТР. V Международная научно-практическая конференция, г. Владивосток, 17–19 мая 2023 г.: Владивосток: Издательство ДВФУ, 2023. С. 18–18.
Доклад посвящен исследованию видов, проявлений и эффектов агентного (самостоятельного) поведения в корпоративном секторе в условиях де-структурации как новой фазы социетальной эволюции, предполагающей изменение отношений между индивидуальным действием и социальной структурой, – изменение, которое остается недостаточно осмысленным применительно к вопросам организационного поведения. Обзор полидисциплинарных научных и экспертных источников показал, что агентное поведение на различных уровнях организации ...
Added: January 15, 2024
Sorokin P., Afanaseva I., Шмаевка В. К. et al., М.: Издательский дом НИУ ВШЭ, 2023.
The issue of agency (enterprise, initiative) is one of the central ones for the corporate sector. The key factor determining the importance of this issue is the processes of ‘destructuration’, that is, the growth of variability in the forms of social organization in various spheres of public life.
The authors identified three levels of proactive behavior ...
Added: November 16, 2023
Ермолаева А. И., Ermolaev M., Вестник ПГУ, экономическая серия 2018 № 3 С. 25–32
This article examines the impact of cross-cultures, carried by foreign employees, on the corporate culture of an international company in Kazakhstan. The theoretical bases of studying this problem are given in the article. One of the recognized researchers of the influence of cross-cultures on the culture of the organization is G. Hofstede. The questionnaire, developed ...
Added: May 22, 2023
Гришанин Н. В., Миневич Я. В., Sokolova T. et al., Правоприменение 2023 Т. 7 № 1 С. 15–24
Corporate culture as it exists today is a cast of the Western European matrix, in which patriotic ideology is replaced by the values of the corporation and personal result. But modern realities form a new demand of society, moral principles and traditions develop modern legal relations. The human right to patriotic behavior is largely shaped ...
Added: April 11, 2023
Prokhorov A., Обсерватория культуры 2022 Т. 19 № 5 С. 468–476
Web series are a modern and actively developing audiovisual format, which, however, has so far received only limited attention from researchers. The format’s specific nature implies that it must be viewed from three angles at once: as an audiovisual product, in many ways akin to television and cinema formats; as a type of Internet content ...
Added: December 19, 2022
Schedrina I., Вопросы философии 2022 № 3 С. 133–142
The article suggests that narrative strategies are transforming in the modern digital space, and the ways of narration are changing. The narrative turns into storytelling: a holistic presentation (story) connected by semantic unity is replaced by a clip (in which one can only guess about the connections and relationships between its individual elements, they are ...
Added: March 17, 2022
Kuznetsova E., Земская Ю. Н., Глаголева А. В. et al., Лингвориторическая парадигма: теоретические и прикладные аспекты 2021 № 26-1 С. 81–86
The core of a modern university’s corporate culture is represented by the academic culture that can be
described in the sociolinguistic terms of academic discourse. The study of the corporate culture of Peoples’ Friendship University of Russia (RUDN) shows that being considered significant by teachers and students the marks and the
components of academic discourse, the rituals ...
Added: February 24, 2022
Кузьменков А. П., Kuzmenkova Y. B., Издательский дом "Сказочная дорога", 2018.
The book is intended to show young learners (6+) with little or no knowledge of English that learning can be fun. The introductory pre-school course supplied with audio materials is based on a series of systemically organised creative tasks centred round a fancy plot and combines the elements of storytelling (in Russian), singing (in English) ...
Added: October 28, 2021