Роль корпоративной культуры в системе эффективного управления гостиничной организацией

Лидерство и менеджмент. 2023. Т. 10. № 4. С. 1499–1514.

Ошкордина А. А., Радыгина Е. Г., Lebedeva S.

In the article, the authors identified the main elements of the hotel's corporate culture influencing its effective operation. According to the results of the previous analysis, in the modern concept of socio-economic development of the hospitality industry, issues of corporate culture in organizations are not always given due attention, or these issues are deliberately ignored by senior and middle managers. The article defines the main directions and elements of corporate culture aimed at team cohesion and staff motivation in various structural divisions of a large hotel chain organization. The study clearly shows the necessity of moving to a modern concept of corporate culture in order to increase motivation and coherence in the professional activities of all categories of hotel employees. The article will be of interest to organizers and managers of all levels of management working in the field of hospitality and hotel business.

Keywords: корпоративная культура, эффективность управления, мотивация, персонал, motivation, corporate culture, management efficiency, гостиница, staff, Hotel