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Consumer Discourse and Ideology: Investigating the Role of Values and Evaluation in Online Men's Lifestyle Magazines
Медиалингвистика. 2015. No. 4(10). P. 7–16.
The article takes a closer look at the language of appraisal in online versions of popular men’s lifestyle magazines vis-à-vis the concept of 'value', which is understood in three basic ways – as normative beliefs, value concepts and personal values. Following the analysis of the two passages it is argued that discursive function of values is twofold. On the one hand, specific instances of appraisal in discourse invoke values (that have been interpreted and conceptualized elsewhere) to legitimize a given social practice. On the other hand discursive recontextualization of such practices are discourse-in-the-making aimed at (re)conceptualizing and (re)negotiating specific value concepts – a process that may contribute to formation of new values on the part of the addressee, including personal values.
These dialectically related functions are then interpreted in a broader CDA perspective as ideological effects and instances of reproduction of social power of consumerist capitalism.
Gabrielova E., Шевякова Ю. С., Вестник Удмуртского университета 2026 Vol. 36 No. 2 P. 344–354
In today's globalized world, the effectiveness of sales and the success of products largely rely on well-crafted advertising texts. Influenced by this factor and the growing competition, advertising continuously evolves, incorporating various linguistic, psychological, and cross-cultural techniques. This study focuses on the linguistic and stylistic analysis of perfume advertising texts within English and Russian discourses, ...
Added: May 25, 2026
Bulakh M., Aethiopica 2025 Vol. 28 P. 39–52
The article deals with the curse formula belonging to the sixth-century inscription by an Aksumite king Wʿzb (RIÉ 192 B, ll. 5–9). After summarizing the extant interpretations, the author proposes a new reading and interpretation, arguing that the text under scrutiny follows the same pattern and employs the same rhetoric devices as the curse formulas ...
Added: May 23, 2026
Bocharov Y., M.: -, 2025.
This textbook is designed for students improving their Spanish proficiency at levels B1-B2. It consists of five topics and a selection of texts to reinforce them. The first topic covers the morphology of the four tenses (present, perfect, imperfect, subjunctive perfect) and exercises on the formation of forms. The remaining topics are devoted to exploring ...
Added: May 23, 2026
Novikova A., Бережная М. А., Кирия И. В., КноРус, 2026.
The aesthetics of journalism is substantiated as a necessary component in the professional training of specialists in audiovisual media. The factors and trends of historical and current changes in the aesthetics of journalism are presented, and the aesthetic practices of audiovisual journalism are characterized in terms of their social functioning. Criteria for aesthetic evaluation are ...
Added: May 22, 2026
Logvinova N., Russian linguistics 2026 Vol. 50 Article 11
This paper presents the first in-depth corpus-based study of a previously overlooked syntactic variation in Russian: the competition between juxtapositional (Nominative) and possessive-like (Genitive) encoding of the second noun (the term) in specificational constructions (e.g., ponjatie čest’ (notion.NOM honor.NOM) vs. ponjatie česti (notion.NOMhonor.GEN) ‘the notion of honor’). While typological research has established cross-linguistic preferences for one encoding strategy over another, intralinguistic variation ...
Added: May 18, 2026
Gorina O. G., Kucherenko S., Larisa K. et al., St. Petersburg: Asterion, 2026.
This textbook is an integrated teaching and learning resource for English for Specific Purposes (ESP) in the field of economics of tangible and intangible assets. Its design employs (i) modern corpus linguistics methods, including frequency analysis and keyword extraction based on authentic texts reflecting current trends in professional discourse, and (ii) artificial intelligence technologies for ...
Added: May 16, 2026
Зелинская Ю. Ю., Когнитивные исследования языка 2025 № 4(65) С. 180–186
The article focuses on the study of the onym as a cognitive stimulus that facilitates the decoding of the language of urban space across two ethnic groups. The research is grounded in the analysis of results from an onomastic associative experiment, aimed at identifying the dominant types of associative responses to anthroponyms, oikodonyms, hodonyms, and ...
Added: May 16, 2026
Starchenko A., Toldova S., Типология морфосинтаксических параметров 2023 Т. 6 № 1 С. 130–148
The study focuses on a previously unrecorded model of split agreement in the mirative paradigm in Kazym Khanty. Split agreement is found when comparing active and passive mirative constructions, as well as
in a limited set of uses of non-finite forms. In the passive voice, unlike the active voice, the 3rd person is unmarked and the ...
Added: May 14, 2026
Fedorov D., Jezikoslovni Zapiski 2026 Т. 32 № 1 С. 23–52
This article describes verbs denoting motion of liquid and dry substances in Slavic languages. The research explores how Slavic languages lexicalize different situations within the semantic field of substance motion and identifies the parameters that drive this lexicalization (e.g., type of substance, intensity and quantization of flow, and causation). Adjacent grammatical phenomena such as argument ...
Added: May 13, 2026
Gabrielova E., Максименко О. И., Социальные и гуманитарные науки на Дальнем Востоке 2026 Т. 23 № 1 С. 241–249
The article presents a diachronic analysis of the representation of women in Russian advertising, based on agitation posters from 1917-1990 and social and motivational advertising materials from 2000-2020. The aim of the study is to identify the evolution of verbal and visual strategies for constructing the image of women in the changing socio-political and cultural ...
Added: May 13, 2026
Velichkov B., Nikolova-Koleva I., Slavcheva M., Shumen: INCOMA Ltd, 2025.
The RANLP 2025 Student Research Workshop (RANLPStud’2025) is a special track of the established international conference Recent Advances in Natural Language Processing (RANLP’2025).
The RANLPStud is being organised for the 9th time and this year is running in parallel with the other tracks of the main RANLP 2025 conference. The target of RANLPStud’25 is to be a ...
Added: May 12, 2026
Кульков А. Н., Tsvetkova M. V., Вестник Томского государственного университета. Филология 2026 № 100 С. 158–173
Впервые делается попытка рассмотреть особенности фанфикшн как акта продуктивной рецепции, возникшего на основе цикла романов Терри Пратчетта о Плоском мире в России. Проведенный анализ показывает, что прежде всего авторы фанфиков стремятся передать стилистику и комическое начало оригинального цикла Пратчетта, вне зависимости от жанра и формата создаваемых ими произведений. Фикрайтеры наиболее часто обращаются к таким форматам, ...
Added: May 10, 2026
Nikonov A., Логос 2026 Т. 36 № 1 С. 271–296
The article examines Soviet mass songs of the 1930s as an active space for articulating the socialist realist principles of “narodnost” (people’s character) and “partiinost” (party-mindedness). The focus is not only on the content of song production but also on the complex of practices involved in its creation and dissemination, the analysis of which reveals ...
Added: May 6, 2026
Ladynin I. A., Дашкина А. Р., Проблемы истории, филологии, культуры 2026 № 1(91) С. 24–37
The article examines two aspects of the integration of Nubia (with particular attention to Lower Nubia) into the statehood of ancient Egypt during early antiquity (up to the end of the 2nd millennium BC). During the First and Second Intermediate Periods, Nubia demonstrates the adoption of Egyptian traditions of royal power, incorporating its territory into ...
Added: May 5, 2026
Fam A. K., Belchenkova A., Lebedeva A., Консультативная психология и психотерапия 2026 Т. 34 № 1 С. 50–67
Context and relevance. In the field of practical psychology, there is an increase in interest and demand for new competencies in the area of problems associated with experiencing loss. There is a number of approaches for psychological support of crisis states in clients experiencing various forms of loss, but these approaches are separated from each ...
Added: April 26, 2026
Balinski Y., Lepshokova Z., Balinskaya K., Вестник РУДН. Серия: Психология и педагогика 2025 Vol. 22 No. 3 P. 481–502
The purpose of this study is to identify the worries of Belarusian citizens in the context of economic, political, cultural, and global changes. Based on data obtained from semi-structured interviews in December 2024 (N = 43, including 29 women and 14 men, aged 18 to 66 years, all were citizens of Belarus), current worries were ...
Added: April 23, 2026
Strizhkova D., / Институт русской литературы (Пушкинский Дом) РАН. Серия B001 "Репозиторий открытых данных по русской литературе и фольклору". 2026.
В базе данных представлена роспись русскоязычных литературных произведений и отрывков, напечатанных в учебниках по словесности, хрестоматиях, книгах для чтения, сборниках стихотворений и рассказов, выходивших во Франции, Германии, Латвии, Эстонии, Болгарии, Сербии в период первой волны русской эмиграции с 1918 по 1939 гг. Датасет представляет интерес для исследователей школьного литературного канона, эмиграции и детского чтения ...
Added: April 22, 2026
Жигунов А. Ю., Patria 2025 Т. 2 № 2(6) С. 26–36
In the year of the 80th anniversary of the Great Victory, meanings are interpreted that ensure the dominant position of the celebration of this significant date for Russia and the whole world in the general system of memorable events. The article in interdisciplinary manner analyze the features of the representation of the image of the ...
Added: April 19, 2026
Жигунов А. Ю., / Basic Research Programme. Серия HUM "Humanities". 2026. № 1.
The article attempts to describe the features of the educational potential of Russian animation programmes in aspect of the representation of traditional spiritual and moral values. Based on media and semiotic analysis, the method of cultural and historical interpretation, animated Russian projects created from 2000 to the 2025, which were translated on television channels or streaming ...
Added: April 19, 2026
Bayramyan R., Chulyukin K. S., Вестник Российского университета дружбы народов. Серия: Психология и педагогика 2025 Т. 22 № 3 С. 593–613
Contemporary research increasingly highlights the need to expand the age boundaries of authenticity studies. The foundational bases of authentic thinking and the manifestation of authentic behavior are laid precisely in childhood. Schoolchildren accept and express their authenticity, among other factors, depending on the socio-cultural context. Within this framework, the value sphere gains particular significance, as ...
Added: April 14, 2026
Грачев М. Н., Лебедев С. В., Вестник РГГУ. Серия «Политология. История. Международные отношения» 2025 № 6 С. 183–200
The article analyses the impact of ideology on the establishment of the foreign policy alliances. The article uses the concept of “underbalancing”, initially developed by M. Haas, and reveals the mechanisms the ruling elite of one or another state uses to identify one or another ideology as friend or foe. The new theoretical material is used ...
Added: March 16, 2026
Musaev A. U., Вопросы экономики 2026 № 3 С. 87–105
This article examines industrial employment as an independent channel for the influence of economic structure on values. Unlike Inglehart and Welzel’s cultural theory of modernization, which focuses on GDP growth and existential security, we propose an additional, organizational-logical channel for the influence of economic change on cultural change, linked to the micro-contexts of the workplace. ...
Added: March 12, 2026
Sebryuk A., США и Канада: экономика, политика, культура 2026 Т. 56 № 2 С. 65–82
This article explores African American Christian preaching as a unique phenomenon of religious discourse that has played a significant role in shaping the collective identity and historical memory of African Americans. The sermon is examined as a hybrid form of ethnocultural rhetoric that interweaves elements of West African oral tradition, Christian homiletics, and American public ...
Added: March 11, 2026
Islentyeva Anna, Scheffler T., Discourse and Communication 2024 Vol. 18 No. 2 P. 216–243
This paper represents a comparative study that explores the governmental vaccine advertising campaigns that were authorised by two English-speaking and two German-speaking countries – namely Australia, Britain, Austria and Germany – within the context of the global SARS-CoV-2 pandemic. The data set in question comprises 40 vaccination posters issued by each country’s respective government between ...
Added: March 9, 2026