Маркетинговая стратегия развития современного вуза в области профессиональной переподготовки специалистов

Социология образования. 2015. № 6. С. 97–102.

Egorova N.

This article reflects the results of a study on the determination of the degree of additional education compliance programs in the marketing field with the Russian labour market requirements. The study was conducted in two stages. At the first stage author  compiled a list of competencies required of a specialist in the field of marketing. At the second stage author conducted an analysis of gaps between expected and actual abilities and skills obtained by the students of professional training. The author has developed recommendations to improve the content of programs of professional retraining marketers in accordance with the requirements of the Russian labour market.

Keywords: рынок труда, маркетинг, профессиональная переподготовка, labour market, marketing, маркетинг услуг, service marketing, professional training, professional marketing retraining program, программа профессиональной переподготовки маркетологов