Constructing Identities And Boundaries: Fashion And Clothing Of Working And Middle Class Youth In Contemporary Russia

2015. No. 85.

Margarita Kuleva

Clothing and fashion play significant role in the process of ageing, and help put bodily experiences in the context of culture. It is especially important for young people as social subjects, who are starting to become independent but do not have sufficient experience and social competences to do this.    This paper explores how youth of middle and working class in Russia use clothing to denote their social identity and construct boundaries.The paper is based on materials of 81 IDI with young people from St. Petersburg.

Keywords: cultural products consumption, working class, рабочий класс, sociology of fashion, российский средний класс, российская молодежь, youth fashion, молодежная мода, демонстративное потребление в России, middle class in Russia

Publication based on the results of: Work and Consumption in Russian Youth Life: Comparative Analysis of Rural and Urban Experiences (2015)