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The Semiotic Intensity Approach: A Scoping Review of Amplification and Attenuation Mechanisms in Multimodal Media Discourse
Terra Linguistica. 2026. Vol. 17. No. 2. P. 152–168.
Abstract. In the context of global communication, the construction of national images in the media has evolved from passive reporting to active meaning modulation. Using China as a case study, this research introduces the Semiotic Intensity Approach (SIA) to quantify how news media integrate verbal, visual, and layout resources to either amplify or attenuate specific narratives. By conceptualizing media discourse as a communicative event, this study conducts a systematic scoping review of a corpus of 56 core studies to construct a unified taxonomy of bias. The synthesis identifies 25 distinct cross modal mechanisms (14 amplifying and 11 attenuating) that systematically deviate from a standard journalistic factual register. The analysis reveals a quantitative chasm in existing scholarship: while high-arousal amplification strategies dominate academic attention (70.2%), the equally strategic quiet mechanisms of attenuation (29.8%), such as spatial relegation or intersemiotic decoupling, remain under-theorized. The framework demonstrates how intersemiotic synergy acts as a multiplier effect to lock in preferred readings, whereas modal dissonance is frequently deployed to structurally suppress cooperative or positive narratives. The SIA reconceptualizes abstract framing concepts into operationalized metrics, serving as a diagnostic tool for researchers and educators to decode the anatomy of bias. This study establishes a foundation for reproducible, cross-cultural media analysis and highlights the theoretical necessity of moving beyond bias diagnosis toward the active restoration of narrative complexity. Keywords: multimodal discourse analysis, media discourse, amplification and attenuation, semiotic intensity approach, intersemiotic synergy.
Степанов А. Г., Slavica Tergestina. Italy 2025 Т. 35 № 2 С. 158–193
The connection of the poetic form with the content is investigated. The free verse, developed by W. Whitman in the second half of the 19th century, took root in the USSR with difficulty. In modern Russian poetry, the free verse, while preserving the aura of Western poetic culture, often combines gender and political meanings, broadcasting ...
Added: October 16, 2026
Podobryaev A., Ivlieva N., Glossa: a journal of general linguistics 2026 Vol. 11 No. 1 P. 1–25
Unlike many other Turkic languages, Balkar normally demonstrates obligatory subject-verb
number agreement in finite clauses with 3rd person subjects: when a subject is plural-marked,
so is the verb. However, there are cases when the subject is not overtly plural-marked, but the
verb can be. We argue for an account where such facts are not reduced to any form ...
Added: October 15, 2026
Fedorov A., Современная библиотека 2026 № 6 С. 16–20
Статья продолжает цикл публикаций об искусственном интеллекте в библиотечной практике и посвящена аудиотехнологиям и интерактивным форматам работы с наследием. На примере архивной аудиозаписи творческого вечера 1986 года показано, как связка технологий синтеза (Text-to-Speech) и распознавания речи (Speech-to-Text) позволяет «оживить» уникальный контент: получить структурированную расшифровку, очистить звук, создать подкаст, аудиогид или сценарий интерактивной выставки. Приводится сравнительная ...
Added: October 15, 2026
Fedorov A., Современная библиотека 2026 № 5 С. 20–24
Статья продолжает цикл публикаций, посвящённых грамотности библиотекаря в области искусственного интеллекта, и знакомит читателя с технологиями генерации изображений. Рассматривается принцип работы генеративных моделей: обучение на парах «изображение + текстовое описание», поэтапное «проявление» картинки из визуального шума, роль промпта как ключевого инструмента управления результатом. Приводятся практические рекомендации по составлению промптов с использованием формулы «объект + действие ...
Added: October 15, 2026
Zenkin S., P.: Classiques Garnier, 2025.
In the 19th and 20th centuries, visual image (painting, sculpture, photography, etc.) can often be a character in literary and film plots, an element of the fictional world. Its narrative forms and functions are explored from a theoretical and comparative perspective. ...
Added: October 13, 2026
ИДВ РАН, 2026.
This paper addresses the issue perceiving the national Vietnamese costume as a tool of cultural representation in the context of official state events held in Vietnam and abroad. The study focuses on specific cases of protocol visits, meetings, forums, and beauty contests, where the ao dai and other types and elements of national clothing are ...
Added: October 12, 2026
Qiang S., Linguistic Research 2025 No. 3 P. 76–85
The determination of new words and meanings is a key issue in lexical history studies. However,
common reliance on identifying “the earliest examples” can be challenged by textual complexity and subjective
disagreements. Focusing on the emergence of the FAST meaning of kuai (快), this study proposes criteria for
identifying new meanings from the perspective of the lexical system. ...
Added: October 12, 2026
Budennaya E., Русская речь 2026 Т. 4 С. 57–78
This study analyzes non-calendar and hypocoristic Christian names
within the Russian white clergy. It identifi es two active periods of name formation using Slavic hypocoristic suffi xes: the 11th — 14th centuries (peaking
in the 12th) and the 16th — 17th centuries.
The fi rst period is tied to the general adoption of Christian names, where
diminutive forms acted ...
Added: October 11, 2026
Budennaya E., Slovĕne 2026 Т. 1 С. 31–67
The article examines Old Russian anthroponyms with the suffix -ec-, originally conveying the meaning ‘less than X’. A diachronic corpus study of
11th–17th-century texts reveals that while this suffix lacked inherent pejorative
connotations in Old Russian sources, contextual (adherent) pejoration is clearly
observable. For pre-15th-century chronicles, two primary usage patterns are
identified—1) characters with explicit negative evaluation, and 2) ...
Added: October 11, 2026
Tulchinskii G. L., Слово.ру: балтийский акцент 2026 Т. 17 № 3 С. 6–25
The intensive transformation of social communication in the digital format is radically changing business activity, forms of employment, management, education, cultural industries, personal life, and the entire lifestyle. This is a large-scale and profound problem of developing an interdisciplinary approach that would solve two tasks: it would provide a common conceptual platform for analysis and, at ...
Added: October 11, 2026
Seleznev M., Луппова А. А., Вестник Свято-Филаретовского института 2026 Т. 18 № 1(57) С. 10–35
The story of the Tower of Babel (Gen 11:1-9) is one of the key episodes in the narratives of the Book of Genesis. In modern scholarship, various—often sharply divergent—datings of this pericope are proposed, as well as different interpretations of its place in the picture of the formation of the biblical text that was put ...
Added: October 9, 2026
Seleznev M., Луппова А. А., Вестник Свято-Филаретовского института 2026 Т. 18 № 2 (58) С. 322–349
Like other narratives in the Book of Genesis, the story of Cain and Abel (Gen 4:1–16) has been studied and commented upon for more than two millennia. However, recent scholarship has introduced significant revisions to traditional interpretations. Over the past five years, several monumental commentaries on Genesis 1–11 have been published, offering new—and sometimes mutually ...
Added: October 9, 2026
Seleznev M., Vestnik Drevnei Istorii 2026 Vol. 3 No. 86 P. 589–592
The article reconstructs the 'biography' of an alleged (in fact, non-existent) fragment of
4QDeutq said to contain a non-Masoretic reading of Deut 32 : 8. It traces how erroneous
references to the fragment emerged during the preliminary publication of the Scrolls in the
1950s, the scholarly attention this fragment received, its eventual disappearance from Qumran
studies after the official ...
Added: October 9, 2026
Ronko R., Тимофеева В. Д., Индоиранские языки 2026 Т. 2 № 2 С. 117–146
The paper is devoted to the variable number marking in Shughni
nouns and reports the results of corpus and experimental studies. In some languages,
including Shughni, the marking of plural nouns is not compulsory. Many
factors such as animacy, referentiality, morphological and semantic properties,
or syntactic position may determine the presence or absence of number marking.
The corpus study investigates ...
Added: October 8, 2026
Ronko R., Zemicheva S., Труды института русского языка им. В.В. Виноградова 2026 Т. 3 № 49 С. 133–149
In the dialects of the Russian-Belarusian borderland, the verb byt’ ‘to be’ in the present tense is represented by a set of short (e, ё) and full forms (ecть, ёсць, etc.). This article investigates the variability of these forms in the dialect corpus of the village of Spiridonova Buda (Zlynkovskij District, Bryansk Region) and in ...
Added: October 8, 2026
Ronko R., RHEMA. РЕМА 2026 № 1 С. 9–20
In the introductory article to the thematic volume devoted to grammatical research on the speech of several villages, the main linguistic-geographical information about the dialect is presented, along with a description of the key methodological principles for working with the material. The dialects under study belong to the group of the Pskov dialects and border ...
Added: October 8, 2026
Rezvykh P. V., Вестник Российского университета дружбы народов. Серия: Философия 2026 Т. 30 № 1 С. 127–143
The issue delivers an analysis of schellingian motives in the later works by A.F. Losev. The author brings information about Losev’s retrospective evaluation of Schelling’s influence on the formation of his own philosophical approach, it’s specific character and it’s grade. The author shows that all the main investigation projects of the later Losev which have ...
Added: October 7, 2026
Diskin E., Прожерин Д. В., Теоретическая и прикладная юриспруденция 2026 Т. 29 № 3 С. 221–234
Introduction: Drawing on the legal orders of the United States, the European Union, and the Russian
Federation, the article provides a comparative legal analysis of three regulatory models governing the
use of unmanned aircraft (UA; drones, unmanned aerial vehicles (UAVs)) by public authorities for government oversight: the U.S. model, based on a combination of aviation rules and ...
Added: October 6, 2026
De Gruyter, 2026.
Post-Soviet Eurasia is one of the world's most geopolitically consequential and rapidly transforming regions. Developments across it increasingly reshape political, economic and social relations far beyond its borders. Understanding these dynamics is therefore both intellectually urgent and analytically demanding, requiring an interdisciplinary approach capable of moving beyond established categories and fragmented national perspectives.
This handbook provides ...
Added: October 5, 2026
Pershkina A., Slovĕne 2026 Т. 15 № 1 С. 174–192
The article newly presents archival materials from the Directorate of Imperial Theaters relative to the organization of a crocodile exhibition held in St. Petersburg Passage department store in the autumn of 1864, along with newspaper reports on the event. The close analysis of specific articles demonstrates that this exhibition served as the direct inspiration and ...
Added: October 5, 2026
Moskvina Z. О., Филология: научные исследования 2026 № 8 С. 629–640
Abstract: The subject of this study is eschatology as a media construct in the contemporary communicative space. This theoretical analysis encompasses the linguistic, narrative, and visual mechanisms through which eschatological motifs migrate from religious discourse to the secular information field, where they are reinterpreted and adapted to the logic of modern media. Particular attention is paid ...
Added: September 4, 2026
Romanova T. V., В кн.: Когнитивные исследования языка. Выпуск №3 (68). Ч.IЧ. 1. Т. 68. Вып. 3.: Издательский дом "Державинский", 2026. С. 332–336 .
The article is devoted to the problem of the effectiveness of media news publications about social activism practices. ...
Added: July 5, 2026
Kolchina O., Romanova T. V., Журнал Сибирского федерального университета. Серия: Гуманитарные науки 2026 Т. 19 № 3 С. 605–617
This article examines the semantic and pragmatic transformations of cognitive linguistic terms influenced by mass media. When introduced into non-specialized discourse, a term can lose its connection with its scientific concept and develop new, common meanings through processes of narrowing, broadening, differentiation, attraction, metaphorical and metonymic transfer, and more. This results in an incorrect representation ...
Added: April 27, 2026
Balakina Y. V., Вестник Томского государственного университета 2026 № 524 С. 5–14
The theory of social representations developed by Serge Moscovici underscores the pivotal role played by media communication in shaping collective understandings of objects and processes within social reality. In contemporary society, where nearly every form of communication has become deeply intertwined with media, it follows logically that social representations are not only formed but also ...
Added: March 11, 2026