Медиареклама: доктрина, законодательство, правоприменение

M. : Higher School of Economics Publishing House, 2026.

Yakimovskaya N., Примакова А. В., Fedotov M.

This textbook, dedicated to the problems of legal regulation in the field of media adver-

tising, complements the book “Media Law: Doctrine, Legislation, and Law Enforcement” by

Mikhail A. Fedotov (HSE Publishing House, 2025). It examines the conceptual and regulatory

foundations of legal regulation of the use of media production as advertising vehicles and me-

dia organizations as advertising distributors. Law enforcement practice in cases related to media

advertising is analyzed. Within the general context of the domestic science of Media Law (Mass

Communications Law), the problems of self-regulation in the media and advertising spheres

are covered. The experience of the Federal Antimonopoly Service, the Russian Association of

Communication Agencies (RACA), the Judicial Chamber for Information Disputes under the

President of the Russian Fe de ra ti on, the Public Collegium for Press Complaints, etc. is widely

represented.

Complies with the latest generation of the Federal State Educational Standard of Higher Education.

For students, postgraduates and lecturers of law schools, as well as faculties of law, jour na-

lism, mass communications, information security, etc., students of advanced training programs,

practitioners, and anyone interested in the legal regulation of the media infrastructure of modern

society.

Keywords: право