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September 25, 2026
AI Users Earn Up to 41.8% More Than Non-Users
Research conducted by economists at HSE University has revealed a significant correlation between the regular use of GenAI in the workplace and higher pay among Russian employees. The study found that individuals who frequently use GenAI in their professional activities earn notably more than those who reject these new tools or resort to them occasionally. The salary premium for highly qualified specialists reaches 41.8%. The article was published in the Voprosy Ekonomiki journal.
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A researcher at HSE University analysed data on 1,539 doctoral students from 161 Russian universities to identify which features of a thesis topic are associated with academic success and engagement. The most important factor was found to be personal interest in the research topic, which was associated with almost all key aspects of doctoral programme experience—from engaging with the academic supervisor to research activity and confidence about successfully defending the thesis. The findings have been published in Higher Education.

 

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Application of the Theory of Para-Social Relationships for the Analysis of People's Perceptions of Indoor Plants

Frontiers in Psychology. 2025. Vol. 16. Article 1533128.
Elizaveta Ivashkina, Mikhaylova O.

Introduction: Despite extensive research on the psychological and environmental benefits of houseplants, little is known about how individuals perceive and form emotional connections with them. This study addresses this gap by applying the theory of para-social relationships (PSRs)—traditionally used to analyze one-sided bonds with media figures—to human-plant interactions.

Methods: Fifteen semi-structured, in-depth interviews were conducted with Russian-speaking university students who demonstrated close bonds with their indoor plants. The interviews explored the initiation, maintenance, and influencing factors of PSRs with plants, focusing on personal experiences and contextual variables.

Results: Key findings reveal that exposure, homophily (perceived similarity), and contextual factors such as urban living and personal space are critical in fostering these relationships. Participants described engaging in regular care, observation, tactile interaction, and anthropomorphism to deepen their connections with plants. Five distinct types of human-plant relationships were identified: ownership, friendship, parenthood, sibling-like bonds, and neighborly relations, each varying in intensity and perceived plant agency.

Discussion: The study highlights the therapeutic potential of PSRs with indoor plants in mitigating stress, enhancing emotional well-being, and providing companionship—particularly for students navigating transitional life stages or living in isolating environments like dormitories. These findings have broader implications for horticultural therapy, environmental psychology, and urban biophilic design. By extending PSR theory beyond human-media contexts to include non-human entities like plants, this research underscores the importance of fostering meaningful connections with nature to support mental health and promote sustainable living practices.

Research target: Social Sciences
Language: English
Full text
DOI
Keywords: qualitative researchplantspara-social relationshipspeople-plant interactionindoor plants
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