Инкорпорирование некоммерческих организаций в процесс государственного управления в России
In this article history of university periodicals is approached as a history of practices of state administration, self-regulation of university corporation, professional self-organization, and normalization of different aspects of the university life. Research for this article has been carried out in the archives of Moscow University and Kazan University, and in the manuscript divisions of these universities’ libraries, as well as in the Archive of the Ministry of Public Education. Documents preserved in these collections reveal intentions of the publishers and circumstances surrounding the appearance of various periodicals in the first half of the nineteenth century. Another group of historical sources analyzed in this article consists of publications in university periodicals themselves. The authors show how the state policies regulating the market of the university press, on the one hand, and initiatives of university professors, on the other, influenced the configuration of the corporation of the university faculty, its internal hierarchies and accepted criteria of academic excellence. The article seeks to answer the question how politics and content of university journalism stimulated academic competition and created reputations.
The article suggests to adopt a pluralism methodological approach in marketing science. Using controversy over marketing to nonmarketers problem paper traces evolution of the issue in context of research methodology and discusses alternative methodological approaches and research paradigms.