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Социальная коммуникация как задача и как процесс: испанский водный кейс
Social communication is seen as a «communication across meaning», aimed at constructing a collective mentality. The common meanings construct collective mentality. The object of the study is the attitude of various actors (state, media, citizens) to the problem of the use of freshwater resources. These resources are in short supply for a particular country (Spain). The author explores the historical, legal, administrative aspects of solving the problem of water use in Spain. The article defines the insufficiency in the structure of meanings that are broadcast by various interesting actors. This insufficiency creates social tension. It leads to a contradiction between public efforts to combat the illegal and non-ecological use of freshwater resources and the actions of the population living in the country's arid and specially protected territories. The problem is compounded by the demands of international structures for the Government of Spain to provide specific indicators of freshwater management. The situation, described in the Spanish press as the "water won", clearly demonstrates the problems of fragmentation of social communication in the field of the most acute social topics.