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Regular version of the site

Book chapter

Критическая оценка теории некоммерческого маркетинга

С. 78-91.
Новаторов Э. В.

Modern non-profit marketing theory was developed from narrow borrowing social sciences concepts discussed in sociology, organizational behavior, and economic anthropology. However, there are additional alternative concepts and ideas from social sciences that can better explain the phenomena of non-profit marketing.